How to build your own paid membership site

Have you been thinking about building your own paid membership site? If not, you should, because it is one way to help build a tribe of followers, and it also allows you to create a passive revenue stream for your business. Now, there are two ways you can go about building a membership site. One ,is the traditional method where you create a website, continuously load it up with content, and get clients and other people to join. I know what you are thinking, “Way too much work and why would anyone want to join.” I agree, but I found a better approach to a membership site.

Several months ago I was introduced to a guy named Jimmy D. Brown and his concept of building a “fixed term membership site.” Essentially, what “fixed term” means is you decide how long the membership lasts. Jimmy states, that most people stay on average between 3-4 months as a member of a site. So, in order to make them feel more comfortable about joining, you give them a time frame. By having a time frame your clients will know that they will not be adding another monthly recurring bill to their credit card and when the term is over they are done. Also, a fixed term membership site helps you manage your time and effort. When you create a fixed term site ,you do not have to add a bunch of content all at once, but instead add content on a weekly basis. Once the initial work is done all you have to do is get subscribers to join and begin to see a passive income stream develop.

Okay, I know there are tons of  questions going on in your mind, so take a look at my membership site Working Mom Workouts and see how I am focusing on a niche, Working Moms, and  how I send workouts to them once they join.

Now that you had a chance to see my site it is time for you to considered what you can do. Here are some questions you need to ask yourself to get you started brainstorming for your fixed term membership site:

  • First, what are you passionate about?
  • What are you the best at (Expert)?
  • Is there a market for that?
  • Do I have 5-10 hours a week to devote to building a site?
  • Will I see the project through completion?

These are just a few questions to ask yourself to get you on the path towards your own fixed term membership site. Obviously, there is more that goes into starting up a site, but that is far too extensive to get into in one blog post. If you are interested in learning more about how to set up your own membership you can go through my coaching program where I can walk you through step by step and help have your membership site up in less than 48 hours form when we speak!

In health,

Coach Dave

Fortune in the follow up

Okay, I know I said I was going to finish up the 5 Steps to Successful Selling series last week, but things got away from me. Sorry about that! So, today I am going to finish up with step number five, “The Fortune is in the Follow up.” In case you are just joining me with this series you can see the start of the series at the original post 5 steps to Successful Selling.

V. The Fortune in the Follow-Up

A.) Past and Present Clients – So many times I see personal trainers asking and looking for new clients and I tell them that you need to look at your current clients and previous ones to see if you can get more sessions from them as opposed to looking to add sessions through new clients. Why do I say this? Well, it is easy to get clients whom you have already established a trusted relationship with to buy from you as to build a new relationship. 

B.) New Members – Now, if you are new or need to build up a current and past client list then you need to focus in on new members to your gym or club. The key here is to build trust and rapport with them and show them that you can solve their problems. Once you have established that relationship set a time frame, say like six weeks, and follow up with them to see how things are going and keep the connection. You never know if they will decide to start training. 

I can’t tell you