What can you learn from flying first class and how can you apply it to your business?
Well, let me tell you I finally get it! This past week I had to fly to Orlando due to the passing of my Grandfather and I flew first class. This was only the second time I have had the opportunity to fly first class but what an experience. Now, it did not come cheap. We had to use a lot of our miles, as well as pay a small fee, but the airline made it worth it. The reason the airlines make it worth the money is because the airline companies know that the first class passengers spend the most money and are probably the most loyal. This is what you need to take note of. Most sales professionals and trainers spend way too much time and effort on getting new clients and don’t realize that they need to spend more time on giving their current clients first class service.
Why, you ask? Well, the clients who train with you the most are going to continue to train with you, and will also continue to spread the good news about you. So, what can you do to start creating first class service?
Here are a few things:
1.) Send a thank you card to your clients – a spontaneous card thanking them is a very nice gesture, which shows you took the time out of your schedule to show your appreciation.
2.) Comp them a personal training session – Set a number of sessions trained and after they hit that number give them a comp session.
3.) Give them a small gift – you can get creative here and you do not need to spend a lot of money here. Remember it is all about the gesture.
4.) Start a distribution list and send them motivational quotes and articles.
5.) Remember kids names, birthdays, anniversaries, etc… Use this to send emails, cards, and congratulations when you are talking to them.
Now, these are just a few ideas, but the point here is you need to go above and beyond to create memorable and positive experiences for your clients. The airlines have been providing first class service for a long time and they know how to get it right, so if you need to see what I am talking about fly first class and then start providing first class service.