Tag Archives: Fundamental Shift

The WordPress Plugin that will change your business

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Okay, I have to admit I believe that my transformation from muscle head to tech geek is completed 🙂 How do I know this to be true? Well, last Friday I purchased a WordPress Plugin that is going to change everything when it comes to online and local marketing. When I bought this plugin I was so kiddy I dreamed all weekend long about sharing this with you today. If that is not a ture testament of my transformation then I don’t know what it is that will tell you I am know a tech geek. Anyway, I will tell you more about the plugin in a minute but first I need to put some context together for everyone to see why this WordPress Plugin is going to be so great!

Several months ago I wrote a post about Google Places being King when it comes to local search and the importance of having your local business grab the free web listing that Google is providing to help you rank high in local search. Well, the company that I was following that taught me about combining local search with mobile phones came up with a WordPress Plugin to help create mobile landing pages.

Here are some stats to think about when it comes to mobile and local search:

There are 5 billion plus cell phone users versus only 1.8 billion Internet users. This market is already almost 300% larger than the internet.

With over 50% of all social media posts being made from a mobile device you can see the potential.

This is possibly the biggest fundamental shift in how people communicate. There is a huge opportunity for marketers and brands.

Don’t be Left Behind

In 1999, most people were just starting to get the Internet. Twelve years later there are many who missed out on that huge opportunity.
In 2011, the next big area for growth is mobile. You can either be a part of it or be left in the dust while your competitors take advantage of this.

Mobile LPS
The name of the WordPress plugin is called Mobile LPS. Without getting into too much of the technical details of the plugin, which might be a future post the main benefit and beauty of this plugin is that it allows you to make custom landing pages that show up perfectly on your mobile device. It also let’s you integrate your Aweber or auto responder into the screen to capture leads. Also, what I love is that the average person can create these mobile landing pages in just a few minutes. These are just a few of the great benefits to having this plugin.

Now, I know most people are visual learners so stay tuned for tomorrow as I have put together a video tutorial of how simple and easy it is to use the Mobile WordPress plugin.

Before I go let this survey sink in that was recently conducted. “94% of North Americans would purchase from their smart phones if they knew it was secure to buy.”

I am telling you don’t miss out on mobile marketing!

Coach Dave

Top Ten Fitness Trends for 2011

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There might be more than 45 days left till the New Year but the American College of Sports Medicine has released its yearly “Top Ten Fitness Trends for 2011”. I found the article to be quite interesting and you can read about the top ten trends here.

Although I find this interesting it is not shocking. The number one trend for next year is the demand for experienced and educated trainers. Even though we might be in a recession and people are tightening their spending, people realize the value of an experienced and educated personal trainer. Also, a fundamental shift in thinking has occurred as more and more people are realizing that healthcare costs are going to continue to rise, and one way for them to help reduce their costs, is to get healthy. To do this, they need an experienced expert, like you, to help them. So, this is great news for personal trainers and fitness professionals. I believe you are going to see this trend to continue and only grow.

The other area that I find interesting is, the number of physician referrals continues to grow. Doctors are prescribing exercise to their clients as means to getting them well. This is another huge shift for our industry and if you do not have a percentage of your business coming from doctor referrals then you are missing out. Find several doctors in your area and start building a relationship with them. Get them to have trust in your abilities and they will start sending business to you.

Well, that is it for now but I want to leave you with this. The health and wellness industry is only going to keep expanding. Find your niche within the industry and become the expert. If you are unsure of what areas are growing go read the list of the top ten trends and find one that interests you. Make 2011 your best year ever!

Coach Dave