Tag Archives: Crowd

What has been holding you back?

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Hello everyone!

Welcome to another edition of “Open Blog Friday.”

Today I want to briefly talk to you about barriers. This post probably is more for me than anyone else but I know there are many of you who struggle with some of the same things I do. I guess what I am trying to get at today is, what are the thoughts that you have in your mind that are holding you back? Do you believe that anything is possible with hard work and determination or do you believe that you could never achieve that because of reasons such as, I do not have enough money, enough time, enough resources, etc… I know first hand how these thoughts can creep into your head and how destructive they can be, but if you want to be successful you need to develop mental toughness. Many of us work on being physical tough but we do not focus on challenging our brains to be mentally tough.

Here are some ways to train your brain to be mentally tough:

Set a goal to do something that is totally opposite of what you are currently doing. An example might be to learn how to set up a fully functional blog. For those of us in the fitness area we typically focusing in on learning about Anatomy and Physiology, so getting into the tech world will challenge your brain to learn something new.

Volunteer to speak. People rate public speaking as the second most fear to dying. Get up and speak in front of crowd and you will see that you develop courage and mental toughness.

Become a “What’s Next Kinda Thinker.” When something goes wrong try thinking about what can you do now or think okay what is next for me. Always, be looking forward and leave the past behind.

Finally, get around the right people. If you constantly are surrounded by people who do not believe anything is possible and are always negative than you will not grow and will more than likely get sucked into their negative state of mind. Get around people that cause you to think and grow.

If you are having troubles moving forward take some time and think about what is it that is causing you to not move ahead. Embrace it and then you some of the above strategies to become mentally tough!

In health,

Coach Dave

Market and Sell your Fitness Business like the U.S. Marines

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Happy 235th birthday to the United States Marine Corps. I have always had a deep respect for the military and for the United States Marine Corps. Several of my friends have served in the Marines and I am thankful for their service. Today, I want to talk to you about how to market and sell your fitness business like the U.S. Marines.

When we talk about marketing we typically are referring to one of the 4 p’s.

Price
Promotion
Positioning (Place)
Product

One of the biggest mistakes personal trainers and fitness clubs make in their marketing is they fail to position themselves in the marketplace. Positioning, is critical to a successful marketing campaign. More often than not, personal trainers and fitness clubs fail at strategically positioning themselves in the marketplace. Typically, what happens is the fitness club or personal trainer wants to be for everyone. I understand that no one wants to turn down business but if you want to market and sell more you need to take a page out the Marine playbook.

Many people might not think that the Marines market and sell, however, that is far from the truth. Let me tell you about a great example of the Marines marketing an selling to potential recruits. One day I was at an event and  I remember hearing a Marine Recruiter get up in front of a crowd after several other branches of the military spoke, whom went on for ten minutes talking about their particular branch of service and the benefits of joining. When the Marine recruiter took the stage it was quite different.  The Marine recruiter said the following:
” Ladies and Gentlemen, I am not going to take up much of your time here. Many of you are not qualified to be a Marine, and my estimate, with a crowd this size, probably only a handful of you have what it takes to be a Marine. So, if you think you are one of the few and proud that can join my brotherhood, see me afterwards.”

How many people do you think went to visit that recruiter afterwards? More than half, but the lesson to be learned here is this.

The Marines position themselves as an elite group of the military. The Marines do not want just anyone. They want the best and bravest men and women this country has to offer. They are selective as should you be. You should not just be for everyone, as well. Decide what you stand for and position yourself in the marketplace as that.

Here are some examples.

You may be the best at providing services that market to adults or maybe you are best at working with post-rehab patients. The point I am making is you need to decide who you are best at serving and position and market yourself that way. Do this and people will flock to you. And yes, you will get people who might not fit that speciality but by standing for something as opposed for everything you create credibility. the funny thing also, is it is amazing sometimes when you tell someone that they are not suited for your business they want to be with you even more.

Go market and sell like the United States Marine Corps!

Happy 235th Birthday U.S.M.C.

Coach Dave