I know many of you are traveling already this week to spend time with family and friends, so I thought this week’s guest post would involve something a little different and lighter in terms of content. Let me introduce you to Sean Stephenson. I was sent this video from Ryan Lee and it really made my day. I hope you enjoy and be sure to bookmark it and play it when you need a little pick me up.
Coach Dave
Let me ask you a question, “If you were driving down the road and saw a cow, would you stop?” No, you have seen thousands of cows before, but “what if you were continuing to drive down the road and saw a purple cow, would you stop?” Maybe, or at least slow down and see what the heck is that. What I am getting at here today, on another edition of Open Blog Friday, is the idea of being remarkable! Yesterday, someone whom I follow on Facebook shared this video by Seth Godin and I remembered hearing him back at IHRSA several years ago talking about this idea. I have posted the video for you below but want to talk briefly today about how being remarkable can make a difference in your life and business.
The video takes place back in 2003 but is still completely relevant. Probably, even more so today! Why? Well, for one, the club market has become saturated and consumers have way too many choices. And secondly, consumers have a ton of choices and want to be inspired by something new and different. This is why you need to differentiate your product and service. Otherwise, if consumers don’t see a difference they will have no other choice but to make it about price. Now, if we leave it up to being all about price, we are destined to fall as an industry. Here is where being remarkable comes into play!
All right, I have posted the video below and want you to watch it. Now, as you are watching it, begin to think of ways you can become remarkable? Think of ways you can stand out from the herd and be something that people want to belong to. If we all put a little more effort into being remarkable this world we be a better place!
If you have examples of how you or your club is being remarkable please share below with your comments!
Make it a great weekend!
Coach Dave!
There might be more than 45 days left till the New Year but the American College of Sports Medicine has released its yearly “Top Ten Fitness Trends for 2011”. I found the article to be quite interesting and you can read about the top ten trends here.
Although I find this interesting it is not shocking. The number one trend for next year is the demand for experienced and educated trainers. Even though we might be in a recession and people are tightening their spending, people realize the value of an experienced and educated personal trainer. Also, a fundamental shift in thinking has occurred as more and more people are realizing that healthcare costs are going to continue to rise, and one way for them to help reduce their costs, is to get healthy. To do this, they need an experienced expert, like you, to help them. So, this is great news for personal trainers and fitness professionals. I believe you are going to see this trend to continue and only grow.
The other area that I find interesting is, the number of physician referrals continues to grow. Doctors are prescribing exercise to their clients as means to getting them well. This is another huge shift for our industry and if you do not have a percentage of your business coming from doctor referrals then you are missing out. Find several doctors in your area and start building a relationship with them. Get them to have trust in your abilities and they will start sending business to you.
Well, that is it for now but I want to leave you with this. The health and wellness industry is only going to keep expanding. Find your niche within the industry and become the expert. If you are unsure of what areas are growing go read the list of the top ten trends and find one that interests you. Make 2011 your best year ever!
Coach Dave
Hello everyone. I want to welcome you to another edition of my video blogs. Do you know what your strengths are? Most people have always been told to focus in on their weaknesses, but if you really want to lead a fulfilled and successful life you need to do the opposite. See what I am talking about.
Coach Dave
Hello everyone. Typically, Thursday has been the day I present a “How To” for you to implement into your business. However, today I would like to do something different in honor of Veterans Day! No business today just a simple shout out to all Veterans!
Thank You for standing up and fighting for the freedoms we have. Without you, me writing this blog post would not be possible! I have the utmost respect and admiration for those that served and gave their lives and to those that past and present continue to protect us! You are real heroes!
Thank you once again!
Happy Veterans Day!
Coach Dave