Tag Archives: Coach Dave

How to Use Facbook Ads on the Cheap

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Hello everyone!

I hope this post finds you doing well! Today I wanted to bring you a short video tutorial on what I am calling, “How to Use Facebook Ads on the Cheap!” Many of you have explored using Facebook ads and to some degree probably have had some great success, but Facebook ads are starting to get just as expensive as PPC on Google if you have a competitive keyword. However, I recently learned a new way to use Facebook ads without breaking the bank. Check out the video to see what I am talking about!

If you find this video tutorial on Facebook ads helpful please press ‘Like’ and share it with fellow friends and business owners!

To your success,
Coach Dave

How to Stop Your Emails From Ending Up in the Trash

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If you are like me you probably get a ton of emails everyday. Now, I will be the first to admit that this is my fault because I sign up for everyone’s “free report!” Well, if you are also like me you probably check the box next to the emails you want to delete and throw them in the trash with out reading them.So this brings me to my point today, and that is as more and more small business try to use internet marketing as a way to connect with customers how do you prevent a client from deleting your email without ever reading it? The answer is email filtering!

As I mentioned above I get a ton of emails from businesses and people all day and everyday. It really became overwhelming until, I started using an email filtering system. Most email systems like Yahoo, Gmail, Outlook, and others give you the ability to filter your emails into categories or priorities. This has been a great productivity and time saver for me because I only look at the priority mail first and save the other mail for a later time or day to look at, but how do you get your customers to make your emails a priority?

In order to maximize your emails and get your customers to filter you into their priority inbox you need to do several things and in order to better understand the strategies fully take a look at this article from Aweber’s help center on “How to get your emails filetered.” Now, regardless if you use Aweber or not this article is helpful in giving you some simple tips to get your clients to filter your emails and put you on their priority list.

To your success,
Coach Dave

What Kind of Choices Are You Making in Your Small Business

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Happy Friday everyone!

Today, I wanted to bring you a quick video from one of my mentors. John Maxwell is an expert on leadership and has written a number of best selling books. He also puts out these short videos in which he calls them ” A Minute with Maxwell.” I really like these short videos because in them he communicates a powerful lesson in just a minutes time. So, today I wanted to introduce to his “Minute with Maxwell.” Plus, I wanted to share with you this particular one he talks about because as a small business owner we do this everyday.

So, let me ask you, “What choices are you making today that will enhance your business?” Has the economy brought you done and have you blaming it for your lack of success? Trust me, I know how easy it is to fall into that trap, but as Maxwell says, “It is your personal responsibility for the choices you make.”

Think about that over the weekend and we will see you next week. Until then remember it is the choices you make that will determine your success!

To your success,
Coach Dave

Are You Making This Mistake With Your Small Business?

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Okay, I am a little ashamed to admit this but I made one of the biggest mistakes that most small business owners make. The thing that bugs me even more about making this mistake is that in business school this is taught almost day one and I still did it. Well, lucky for me I decided to start working with a business coach to help me through some of the struggles I am facing with my business. More on that later, but have I got your curiosity to see if you are making that mistake in your small business? Alright, I won’t keep you waiting any longer. The biggest mistake most small business owners make is that when it comes to figuring out their Break Even Analysis they forget to include into the fixed costs section a line item that has the owner’s salary!

Yes, you heard me correct. Most small business owners when starting out figure that as long as they calcualte and cover all the fixed costs, which typically include things like rent, operations, marketing, employee payroll, etc. that the business can survive and they are making it. Well, after going back and seeing that for the past year all my calculations have been based entirely on just having enough members of my Working Mom Workouts site to cover all the fixed costs minus a salary for me has made me realize that my entire marketing and advertising strategy needs to change. Once I added in a monthly salary for me the number of clients I ned to have paying me a monthly subscription has gone up 2-3x of what I originally projected. So, let me ask you again, “Are you making this mistake in your small business?” If so, don’t beat yourself up over it, in a follow up post to this one I am going to show you how easy it is to calculate your Break Even Analysis with your salary in it, so that you have a true picture of what it takes to have a successful business!

To your success,
Coach Dave

Have you heard of Facebook Webinars?

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I know most of you at some point in the last few months have either been on a webinar or has had someone invite you to a webinar. Also, you have probably heard all the buzz about automated webinars. Now, I have to admit I have been struggling with what webinar system I want to use to promote my www.workingmomworkouts.com , until now.

As most of you who own or run your own business it is not uncommon to be working on Saturday or Sunday. Well, my wife and the kids were out shopping and doing the girly stuff, so I decided to sit down at the computer and read through some emails. I think probably one of the best decisions I have made in a long time and here is why.I follow quite a few internet marketing “gurus” but as of lately I have been real selective on who’s email I actually open up and read. Well, one of the guys who I am following is, Keith Baxter of Affiliate Radio. I am so glad I did because I have now decided on which webinar system I am going to use to promote my products.

Listen, I can not do it justice by writing about it. You need to take the next 30 minutes and turn everything off and go watch it. Here is the link . If you are serious about taking your business to another level and webinars are not part of your marketing strategy, you are going to be losing a lot of money! Plus, when you see how this webinar uses facebook to promote your products or services you are going to flip out! Go check it out NOW!

 

Let me know what you think when it is over!

Coach Dave