Tag Archives: Coach Dave

My Lucky Day

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I consider today to be my lucky day! Why you ask? Well, today is the 3 year anniversary of my father’s passing and today I am grateful to still be here carrying out my purpose in life. You see, for the longest time I was fighting what I was put here to do and it took my father dying of a heart attack to realize that I am here to help change the health and wellness of this country and if I really dream big, the world! So today as a tribute to my dad I am giving away a copy of my ebook, “The Anatomy of Sales” to anyway who wants it. All you have to do is send me an email and put in the subject “My Lucky Day”. 

If any one would like to share their story on how they found their purpose in life I would love to hear it!

Coach Dave

5 Steps to Successful Selling

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I was on a website today and I saw a survey that was asking fitness professionals what they wanted to learn more about. Quite frankly, I was surprised to see that many of the voters were wanting to know more about multiple streams of income for fitness professionals over sales and marketing. Now, I understand that it is smart to want to know more about how to create multiple streams of income, but don’t put the cart before the horse. In order to be successful in any business venture you must learn how to sell and today I am going to start a series of posts that will tackle the 5 steps to successful selling, which I have adapted from Zig Ziglar. Here are the five steps that we will be digging into in the next couple of days:

I. The Importance of Personal/Professional Development

II. The Necessity of Prospecting

III. The Power of Planning

IV. The Art of Closing

V. The Fortune in the Follow-Up

In the next couple of days I will tackle each one of these steps and give you an action step to take, so stayed tuned and get ready to master the art of sales.

Coach Dave

The Consumer is DEAD!

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I don’t know about you but I am sick and tired of hearing in the media that consumer spending is over. Let me ask you a question, “Did you go all weekend without spending?” I am pretty sure that about 99.9% of you are going to answer the question with a “No”! But Dave, I had to buy food or I bought something I needed. Well, that brings me to my point, people are going to continue to spend, but they will spend on what they feel is of value to them. As I have written in my book “Anatomy of Sales” one of the reasons your clients will buy is value.

VALUE – Value is different from person to person. Value is relative to the service you are offering, what the client has paid in the past, how bad the client wants it, and how your client perceives the price between you and your competitors.  It is imperative to demonstrate a value that seems equal to or greater than the price your client is paying.  If you create a perceived value greater than the price you are charging; you are more likely to have your client buy more.

So, remember the next time you hear someone say, “The consumer is DEAD” they are wrong. What you need to say to yourself, “No, consumers will spend, but I need to create value.” You see, if the value is greater than the price you are charging your clients will continue to buy. If you need to add value start today and you will amaze everyone else when you tell them my training is going strong!

Coach Dave

Rebirth and Renewal

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I am so excited because tonight starts my three day vacation with my family. Every year we try and make it down to the Dallas Arboretum to spend some time relaxing and taking in the beautiful flowers and scenario that the Arboretum has to offer. This brings me to my point of discussion today and that is with the Easter weekend upon us we need to take some time and reflect upon what we have be doing the last 12 weeks and open our eyes and take in what is going on around us. If you were smart, which I know if you are reading this you are, then I know that you have been going full tilt the last 3 months because these first three months of the year can really make a difference in your business. However, it is now time to relax and renew your strengths for the next 3 months. We all need rest and recovery and I hope you will take this holiday weekend to reflect on your goals and the good you are doing in people’s lives. I wish you a healthy and happy Easter and I will see you next week!

Coach Dave

Do you Twitter?

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Do you Twitter? Not sure what I am talking about. Well, Twitter is the fastest growing social networking medium. if you are not using Twitter in your business you are missing a great opportunity to build a solid following of clients and like minded individuals. I am not going to go into how to set up and use Twitter, but what I will do is tell you how you can use Twitter to add value to training business.

  1. You can use Twitter to send messages to your clients as individuals or as a group
  2. You can send motivational quotes or positive messages
  3. You can use Twitter to send articles or links to other important information
  4. You can use Twitter to build up a following and create new leads
These ideas are just the surface of what Twitter can be used in your training business. Please do not wait to adopt one of the best tools of the new Web 2.0. Take action today and sign up www.Twitter.com and you can follow me at @davemcgarry. I can’t wait to get your Tweets!! 
Coach Dave