Do you want to succeed in building a solid clientele? If you answered yes to this question than in order to survive in this technological world you need to use the Web 2.0 tools available to you.

You may have heard the term Web 2.0 and wondered what are they talking about? Web 2.0 is a buzzword, which describes the trend in the use of the World Wide Web as a platform and the new technologies that are being used to share information and establish online social communities. Essentially, Web 2.0 allows trainers to be able to do two things.

First, it allows us to connect with our prospects and clients. And second, it allows us to be heard as experts in our field.  It has never been easier than now and with the explosion of all the social networking sites, like Facebook and MySpace, blogs, podcasts, and wikis.  Have you embraced the new trends or resisted them?  If you fail to adapt and use these new trends, there is a good chance you will be left behind.  Also, it is no longer “good enough” to just meet a couple of times a week with your clients. You need to try and interact with them in some form almost everyday and this can be accomplished with all of the new platforms and technologies.

Excerpted from “Anatomy of Sales”