Tag Archives: Truth

Start a membership in 48 hours … with just 1 article!

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Hi everyone!

Ever since  I launched my Working Mom Workouts membership site I have received several inquires on how I did it. Well, I wish I could tell you I was the expert on creating membership sites but truth be told I had a mentor help me with it. So, today I thought I would share with you what some of the things I learned.

My mentor describes the “perfect” mix of information products like this…

E – ENTRY level products
S – SUBSCRIPTION level products
P – PREMIUM level products

He says this is infoproduct ESP … and lets you see profit in your future! Catchy, huh?

Most people talk about “entry level” products. These are $7 reports, $27 courses, etc. Low-cost stuff that’s intended to build trust with the customer and get them to spend more money with you. They are usually “graduated” to “premium level” products such as coaching programs, high-dollar physical products, workshops and other big-ticket items.

While these are both needed and good, it’s that middle one — “subscription level” products — which is the really integral center of your business.

Subscription level products are the ones that you get paid for over and over again. They are membership sites and other methods of residual income. You find a customer ONCE and they pay you month after month.

This is the key for a variety of reasons, but primarily it’s key for this one:

-> You can count on the payments.

There is some security in knowing that you’ll get paid every month from the recurring billing.

Having your own membership site is a MUST if you’re serious about doing business online. There’s only one problem … it’s not as easy as it sounds.

These membership sites are not easy because…

* They require a lot of time investment to start.

* There are pricey and complicated scripts to purchase.

* It is hard to keep members active and subscribed.

* You need a lot of ideas to keep it going.

I could go on and on.

But, the residual income is just too good to ignore.

That’s why I was so excited when Jimmy D. Brown announced a “new” type of membership site called “fixed term memberships” (FTM). These are sometimes known as “autoresponder” membership sites.

You can read all about them at: IM Institute

All you need is one article to get your membership site up and running!

Jimmy teaches you how to literally have one up and running in 48 hours or less.

There are only 1,000 memberships available and then it will close down. If you know Jimmy’s reputation, he doesn’t play marketing games. He’s shut down every time he promised he would. In fact, he retired over 100 of his products just like he said he would!

Visit the site today to read all about it. Even without joining you can learn enough to see if it’s for you. At the site Jimmy explains the concept, how it works and what you need to get started today.

Visit right now for all the details: IM Institute

Best regards,
Coach Dave

Market and Sell your Fitness Business like the U.S. Marines

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Happy 235th birthday to the United States Marine Corps. I have always had a deep respect for the military and for the United States Marine Corps. Several of my friends have served in the Marines and I am thankful for their service. Today, I want to talk to you about how to market and sell your fitness business like the U.S. Marines.

When we talk about marketing we typically are referring to one of the 4 p’s.

Price
Promotion
Positioning (Place)
Product

One of the biggest mistakes personal trainers and fitness clubs make in their marketing is they fail to position themselves in the marketplace. Positioning, is critical to a successful marketing campaign. More often than not, personal trainers and fitness clubs fail at strategically positioning themselves in the marketplace. Typically, what happens is the fitness club or personal trainer wants to be for everyone. I understand that no one wants to turn down business but if you want to market and sell more you need to take a page out the Marine playbook.

Many people might not think that the Marines market and sell, however, that is far from the truth. Let me tell you about a great example of the Marines marketing an selling to potential recruits. One day I was at an event and  I remember hearing a Marine Recruiter get up in front of a crowd after several other branches of the military spoke, whom went on for ten minutes talking about their particular branch of service and the benefits of joining. When the Marine recruiter took the stage it was quite different.  The Marine recruiter said the following:
” Ladies and Gentlemen, I am not going to take up much of your time here. Many of you are not qualified to be a Marine, and my estimate, with a crowd this size, probably only a handful of you have what it takes to be a Marine. So, if you think you are one of the few and proud that can join my brotherhood, see me afterwards.”

How many people do you think went to visit that recruiter afterwards? More than half, but the lesson to be learned here is this.

The Marines position themselves as an elite group of the military. The Marines do not want just anyone. They want the best and bravest men and women this country has to offer. They are selective as should you be. You should not just be for everyone, as well. Decide what you stand for and position yourself in the marketplace as that.

Here are some examples.

You may be the best at providing services that market to adults or maybe you are best at working with post-rehab patients. The point I am making is you need to decide who you are best at serving and position and market yourself that way. Do this and people will flock to you. And yes, you will get people who might not fit that speciality but by standing for something as opposed for everything you create credibility. the funny thing also, is it is amazing sometimes when you tell someone that they are not suited for your business they want to be with you even more.

Go market and sell like the United States Marine Corps!

Happy 235th Birthday U.S.M.C.

Coach Dave

Your guide on how to be a successful personal trainer

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How Do I Become a Successful Personal Trainer?

If there’s one question that is the foundation for this blog it’s this one and since 2008 I’ve been writing post after post on the topic – to the point where it’s difficult for a new reader to find a place to start.

The following list of links are my suggestions on key posts on the topic of becoming a successful personal trainer from my blog archives. I hope you find them to be useful.

A Personal Guide to Become a Successful Trainer

The Answer to the Million Dollar Question  

– I am always asked the question of “How do I get more personal training clients? In this post I answer that question for you in this post.

It’s Not the Recession It’s You

– From time to time I have a few rants and I thought I would share this one with you. Read it for yourself and let me know your thoughts. 

Do You Really Want To Be a Personal Trainer?

– In this post I pose a simple question but the answer isn’t all that easy. Sometimes people think they are cut out to be a personal trainer and the truth be told they are not. I lay out the questions you need to answer to really know if personal training is right for you. 

Create Your Own Luck

– I have never believed in luck and I talk about what you need to do to be successful in personal training and life. 

The Fastest Way To a Six Figure Income

If it is your goal to make a six figure income through personal training then this post is a must read.

 

These posts are intended to serve as a guide towards your success as a personal trainer. They are not going to answer all your questions but will help you on your quest.

 

Coach Dave