Part II of 7 tips to getting more personal training clients

Yesterday, I presented to you the first three of the seven tips to getting more personal training clients. So, today I am going to give you two tips that could be the most important money making tips for your personal training business. Yes, I believe these next two tips will separate you from everyone else. Okay here is tip number 4 and 5.

4.) Create a blog- by now everyone has heard of blogs but not everyone has one and contributes regularly to it. The reason having a blog is so important is that you create a platform to share information, articles, and ideas about who you are and what you believe in. Now this is not a “how to start a blog post” but if you want some great info or program to create your blog then you need to check out Darrren Rowse’s 31 days to Build a Better Blog Click here to view more details. Once you have your blog set up make sure all your clients subscribe to it and tell them that you will post regularly to it. The number one goal is to provide valuable content that adds value to the relationship you have with your clients. 

5.) Write an ebook – It has never been easier to write a book. The technology we have today allows you to write your own book and self publish it. You can make it an e-book or a traditional hardback and market and distribute it online. Writing an e-book will do two things for you. One, you will be recognized as an expert and gain tremendous credibility. The second benefit will be that you now can gain new clients with out even training. You essentially will have created another passive income stream while not having to wake up at 6 am to train. Once again this is not a “how to” article on writing an ebook but if you want more info on that email me at Dave@DaveMcGarry.com and I will consult with you on how to get started. Now, since I believe in leading by example you can check out my ebook at www.anatomyofsales.com . Good luck and start writing.

The Art of Closing

Last week we talked about the 5 Steps to Successful Selling and I wanted to finish it up with the last two steps. Just to recap the first three steps were:

I. The Importance of Personal/Professional Development

II. The Necessity of Prospecting

III. The Power of Planning

Okay, well step number four is The Art of Closing. Step four is probably the step I see trainers struggle with the most. The main reason for this is trainers try to wing it and don’t use the proper tools and techniques.So here is step four and if you want to increase your sales become a master at closing.

A.)Prepared Presentation

  1. Develop rapport
  2. Establish credibilty 
  3. Enforce the need

B.) Closing Techniques

  1. Sampling – puppy dog close
  2. 3 questions – Do you see the benefits, Interested in benefits, and when do you what to start?
  3. Need/Desire and the “time door” 

C.) Closing Tools

  1. Special offers
  2. Supporting materials