Last week I had the opportunity to attend the 2010 IHRSA convention in San Diego. Let me tell you San Diego is a little piece of paradise, and now I know why everyone wants to live in Southern California. Well, maybe not everyone! Anyway, that being said, I am not really here tonight to talk about how much I loved San Diego but to talk to you about the theme of the convention, “The Future is You.” As of this writing we are waiting to see if the government is going to step in and change the health care system as we no it. Most of you know where I stand on that issue but I want to get back to the light bulb that went off in my head when I thought about the theme of the IHRSA convention. Regardless of where you stand on the health care debate, my view is, if change is going to happen it is going to come from you. Yes, you the fitness professional! So, if you want to be part of the revolution and change here is what you need to do.
1.) Invest in yourself – I know with the internet it is easier to get information and knowledge but I recommend that you should go to a convention at least once a year and learn from the experts. Another reason I think going to a convention is a great investment is you tend to come away recharged and regenerated. Being around motivated and optimistic fitness professionals helps you get back your motivation and reminds you of why you chose this career.
2.) Quit going after everyone – Pick a niche and become an expert in that area. Too many times I see personal trainers trying to be everything to everyone. If athletics gets your blood boiling become a strength coach. If weight loss is your thing become an expert on nutrition and psychology. I made the early mistake as a young personal trainer and wanted to be a personal trainer for everyone. It was through a natural course of time and soul searching that I have finally settled into being on the business side of fitness.
3.) Be passionate – If you do not have a burning desire to help people then this profession is not for you. Also, if you do not have passion your actions will show and you will continuously struggle to retain clients. Search long and hard and understand that this profession is challenging and will take a lot of energy to succeed, so if you lack passion get out now.
As I left San Diego I realized one thing and if this country is going to see real health reform is is up to me and you!