Hey everyone. Yesterday, I posted my very first video blog and although I was reluctant to do it I went ahead and got over my fear and just did it! So, I decided to ride that momentum and post a second one today. Who knows maybe I will post one everyday up until I leave to speak at Club Industry. Go listen to my one piece of advice for everyone!
Last week I started a series of posts on, “7 tips on how to get more personal training clients” and today I want to finish the series with the final two. Before I finish the series let me give you a piece of advice that will help you. First of all, reading and agreeing with me is okay, but if you do not act and do something then you are missing out. One of my short comings for a long time was the fact that I read a lot, had great ideas, but never acted and implemented them. That all changed one day when a previous supervisor told me that you have great ideas but you don’t do anything about them. That lit a fire and since that day when I find myself talking about how I want to create more passive income or start a business I say to myself, “Quit talking and do something”. I hope I light a fire in you. Okay onto the final two tips. The first one is a simple action tip, but few personal trainers take advatange of what they have at their finger tips.
6.) Ask your current clients – Your current clients should be your biggest fan and you have at your fingertips the potential to get several more clients but you have to ask. Now, the key here is to make sure that you have an incentive for your client. For example, for every client they refer you can give them a few complimentary sessions in return. Think long term and big picture here. Also, don’t go to the well too often and if you ask them once and they do not respond then move onto another client.
The final tip has to do with a marketing strategy called positioning.
7.) Position yourself – this final tip will take sometime to develop and understand. The biggest mistake I see personal trainers make is they want to everything to everyone. It is important to become an expert in a niche and market yourself as the expert. Once you have established your self as say the expert in “Back Pain” then people will come to seek you out for your help. If you are having a tough time figure out a niche just ask yourself what you are passionate about and gravitate towards that to start with.
Well that concludes the seven tips on how to get more personal training clients. Remember you need to start putting things into action because action will lead to results! Good luck!
Do you believe that luck plays a major role in your success? Well, if you think that only lucky people are successful, you need to start thinking differently. People who are successful put themselves into situations to reap opportunities that arise, and once presented with an opportunity their knowledge and skills allow them to make good decisions. In a previous post “Learning Never Ends” I tell new trainers and interns, the best piece of advice I received early in my career, was to never stop learning. I believe that the success I have achieved to this point has been attributed to that discipline. Another key to creating your own luck is to have a great attitude. I recently read a quote by Joe Cirulli, Gainesville Health and Fitness CEO, about what his thoughts on the economy were and how it is going to affect his business. He said, in their company values they preach this quote, ” We are the creators of our own future.” I could not have said it any better and if you want to be successful then you need to create your own luck.
Here are some other approaches to make luck work for you:
Create a mind map
Have a plan
Learn from your past and your failures
Always believe in yourself and your abilities
Network, Network, Network – I have had three jobs in my career and they have all been because I knew someone that knew the person who was looking to hire a trainer.
Finish – The journey is never over. The biggest mistake people make is that they give up too soon. As I mention in my book “Anatomy of Sales” I almost gave up on the fitness industry but hanging on has now led me to where I am today.