Do Style Points Matter?

As most of you know by now I am a huge Gator football fan, and last week the Gators just barely beat the Arkansas Razorbacks. Now, when I say barely, I mean the game could have gone either way, but fortunately for the Gators they pulled off the victory. With the victory being so ugly everyone is talking about how Florida is not really good and they are just barely winning their games. Of course, this drives me crazy because regardless if they won in style they still won the game. I am sorry, but a W in the win column is still a W!

Alright, you may be asking what does this have to do with me being a personal trainer or fitness professional. Everything! I know too many personal trainers that try to get flashy and fancy with prospects and clients. Because of this behavior I see all too often personal trainers either lose the sale or lose the client. Remember, when it comes to closing a sale or keeping a personal training client for a long time you have to understand that the way to win is by being consistent and determined to do your best. If you stick to the fundamentals of solid training and showing the client that you have their best interest in mind then you will win 9 out of 10 times. So, the next time someone says, “well you did not win with style.” You tell them I still won!

Your guide on how to be a successful personal trainer

How Do I Become a Successful Personal Trainer?

If there’s one question that is the foundation for this blog it’s this one and since 2008 I’ve been writing post after post on the topic – to the point where it’s difficult for a new reader to find a place to start.

The following list of links are my suggestions on key posts on the topic of becoming a successful personal trainer from my blog archives. I hope you find them to be useful.

A Personal Guide to Become a Successful Trainer

The Answer to the Million Dollar Question  

– I am always asked the question of “How do I get more personal training clients? In this post I answer that question for you in this post.

It’s Not the Recession It’s You

– From time to time I have a few rants and I thought I would share this one with you. Read it for yourself and let me know your thoughts. 

Do You Really Want To Be a Personal Trainer?

– In this post I pose a simple question but the answer isn’t all that easy. Sometimes people think they are cut out to be a personal trainer and the truth be told they are not. I lay out the questions you need to answer to really know if personal training is right for you. 

Create Your Own Luck

– I have never believed in luck and I talk about what you need to do to be successful in personal training and life. 

The Fastest Way To a Six Figure Income

If it is your goal to make a six figure income through personal training then this post is a must read.

 

These posts are intended to serve as a guide towards your success as a personal trainer. They are not going to answer all your questions but will help you on your quest.

 

Coach Dave

It is Lonely at the Top

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The first two weeks of the college football season is over and my team is still atop the national rankings. I know a lot of my friends will give me a hard time for the teams we played the last two weeks but regardless of who we played there are always going to be people who will be naysayers or will try to bring you down. You need to avoid these people like the plague. And if you have personal training clients that do nothing but bring your enthusiasm or passion down every time you meet with them it is a must to cut ties immediately. In all the years that I have been involved in managing personal trainers I have never seen a positive outcome occur when a personal trainer has a client that does not connect with them. I know it is difficult to turn down a paid personal training session but let me tell you that in the long run you will come out ahead if you sever the relationship before it gets out of control.  So, the take away from this post is that there is going to be a time when you encounter someone who is going to try and take you down and if that occurs stand up and be a leader. Tell the personal training client that you can no longer work with them and move on. Trust me you will stay on top if you listen to me!

 

Coach D

Happy New Year!

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Happy New Year! No, I am not crazy. Let me explain. Ever since I started in the fitness industry some 14 years ago I always thought Sept 1st seemed a little different. What I mean is typically Labor Day weekend falls right about now and once the holiday is over you get a ton of people into the gym. I am not exactly sure why but I can bet you that most people took the summer off and now after several months of laying around they are ready to get moving. With all this new motivation it tends to be just like the New Year in terms of people setting goals and getting back into shape. The question I have for you is what have you done to prepare for this new wave of prospects back into the gym? Have you looked at your goals you set at the beginning of the year? ( You did set and write down your goals, right?) If you have not reached the financial goals you set back in January you have 4 months to reach them and don’t forget you have several holidays that will get in your way. The main point I want you to take away from this post today is that you can bet on the fact people are motivated to start personal training again and you need to also look at the goals you set for yourself back on one of those cold January days.

Times are a Changing

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Have you noticed the changing of the sun in relationship to the sky? Every year there comes a day when I walk outside and say, “Oh, fall is coming, the shadows are different.” Okay, you are probably like my wife and say, “really?” Well, maybe she is right and it is not as obvious to everyone else but one thing I am certain of and that is times are a changing. Hurricane season, back to school, and football is here and that means you need to be done with the lazy days of summer and start planning for the rest of the year. Here is what you need to do to go along with these changing times.

1.) Revisit your goals that you set back for yourself in January and see which ones still seem relavant and important to accomplish this year.  

2.) Go back to your client list and start making calls to get more people back into your personal training schedule. (You do have a list, right?) 

3.) Decide whether or not you are going to raise your rates now or wait till January. Yes, even in a recession you can raise your rates.

4.) Get motivated again. Summer can be a really depressing time for personal trainers because clients are of town for a month and business is slow, so pick up a book that is motivational and start reading.

So the question now is will you go with these changing times or will you stand still and wait for things to happen. I hope you will go with the times and create the success you deserve. By the way I love the fall so you can expect more of these of the cuff posts. Until the next one, go get em!

Coach D