The Power of Planning

With college graduation approaching it reminds me of a time in my life where I had no real clue as to what I was going to do after I graduated. Up until this point I had a goal of being the first person in my family to graduate college. I was stoked that I had just finished an internship at the Cooper Fitness Center and was now ready to graduate and head into the real world. The only problem I was not sure if I wanted to work with athletes or wanted to do personal training. As you know by now I went the personal training route; however, when I first started I had no plan. It was not until I read Stephen Covey’s “7 Habits of Highly Effective People” that I started to plan. Also, I wrote a post awhile back titled “The Fastest Way to a Six Figure Income, which summarizes the study conducted by Harvard and showed the power of planning. I suggest you read it and see for yourself the remarkable results. Okay Dave, if planning is so important show me what I need to consider for my individual plan.

A.) Yearly – You need a plan for the entire year and the following should be included:

  1. desired annual income
  2. personal development
  3.  professional development

B.)Monthly

  1. needed monthly income
  2. planned events
  3. unplanned events
C.) Weekly
  1. needed weekly sessions
  2. adapt and overcome
D.) Daily
  1. DMO – Daily Method of Operation
  2. Consistency

The Importance of Personal/Professional Development

I wrote the other day about how important it is to master the art of sales and I said I would share with you in more detail the 5 steps to successful selling that I adapted from Zig Ziglar. So let’s tackle the first step. The first to step to successful selling is the importance of Personal/Professional development. Okay, let’s get started.

A.) Personal

  1.  Phyiscal – are you keeping your end of the deal? What I mean are you practicing what you preach? I know sometimes trainers get burned out and the last thing they what to do after a session is workout, but remember your clients are watching to see if you are doing what you tell them to do.
  2. Mental – what type of books are reading? Are you staying around positive people? What type of thoughts are you thinking? It is important to feed your mind with positive thoughts and ideas.
  3. Spiritual – Up until a few years ago this is an area I let slip away but since my father’s passing a few years ago I have found my purpose in life. Remember each and everyone of us was put here for a purpose. Find your purpose and live it!  
  4. Financial – I added this point because as a trainer you will have fluctuations in your income from week to week and month to month, so it is important to understand the value in financial planning. Also, one thing for trainers to consider is what would you do if you were hurt or injured and could not train? Long Term Disability Insurance is something you should think about in case you were laid up for a long period of time do to an injury or illness.

B. Professional

  1.  Information – What sources are you getting your info from. Make sure it is a credible and reliable source if you are going to share it with clients.
  2. Experience – The hardest part initially for a trainer is gaining that experience. As you continue to grow you can use the experiences that you learned to enhance your credibility. 
  3. Knowledge – Technology and research has really changed the way we conduct personal training today. I tell all my trainers that the way we train today is totally different than we trained 10 years ago and it will be totally different 10 years from now. It is important to continue to grow and become an expert in your niche. As I tell interns and new trainers the best piece of advice I can give you is never stop learning! Invest in your knowledge on a daily basis!