Tag Archives: People

How to borrow other people’s buzz

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I have been following Jimmy for some time now and he knows his stuff! Please read this article and if you are interested in making some extra money Jimmy can help you do that.

Coach Dave

How To “Borrow” Other People’s Buzz TODAY (Think Traffic!)

By Jimmy D. Brown

Did you know that other people “warm up” your customers for you with their “big product launches”?

And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?

If, that is, you “borrow” the buzz that other people are generating.

Imagine this scenario…

Mr. Marketer creates a new $2,000 product.  He “launches” it with his friends.  Everyone on the forums is talking about it.  Every email sent out within the marketplace has something to say about it.  Bloggers are raving.  The whole industry is buzzing about the new launch.

The average conversion rate is 2%.  And that’s not on $2,000 products.  But, let’s assume that Mr. Marketer is the best in the biz.  And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).

IF that were to happen, the flipside is this:  75% DON’T BUY.

In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.

Were they uninterested?  If that’s the case, they likely wouldn’t have visited the site in the first place.

In the majority of the cases, they $2,000 price tag was out of their reach.  Not in the budget.  Don’t have the money.  Been there, done that … didn’t have the cash to buy the t-shirt!

So, what can we learn from this?

We can learn…

* These 75 out of every 100 who don’t buy are probably interested to some degree.

* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.

* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.

That’s where YOU come into the picture.

You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!

Here’s how you do it…

1. Look for high-dollar launches in your market.

The first step is to keep your eye on the pulse of your market.  Whenever a major new product is being launched, get busy.  You’ll usually know days, if not weeks, in advance because that’s how launches work:  they do a lot of “pre” build-up work to get people salivating for the eventual launch.  Keep your eyes out for anything new in the works.

2. Promote a low-cost alternative.

It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service.  It doesn’t really matter WHERE you obtain this lower-priced alternative.  The important thing is that you find one.  It needs to be related to the topic of the big product being launched.  It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.

3. Write a mailing that explains the two options.

You’ll want to write a mailing to send to your subscribers or to post at your blog.  This mailing needs to contain three important elements…

– Content that presells.  Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.

– A small blurb about big launch with your link. Mention the “major” launch briefly.  Describe it’s benefits and use an affiliate link of yours to point to the offer.  Mention that it’s only drawback is “price”.  Express that many people can’t afford it.

– A stronger promotion for your option.  Then, really hit home with this “lower-priced, related alternative”.  Let them know the benefits are similar at a fraction of the cost.  Be sure to point out that it’s priced for everyone — especially those who feel “left out” of the big budget launch because they can’t afford it.

Then, it’s just a matter of getting that mailing out to your subscribers.

Let’s look at what you have in place as a result of this strategy…

* You have two promotions:  a minor one for the same “major” launch everyone else is promoting, and a “major” one for the lower-priced, related alternative.

* You have “borrowed buzz”.  Everyone in the marketplace is warming up prospects with all of their “talk” about the importance of the subject matter of the “big product launch”.  They are primed and ready to buy … something!

* You have a spike in sales coming.

This is a wonderful strategy for getting extra sales.

Remember, there are always a whole lot more people who DON’T buy the product being offered in the “launch”, than those who do!  You’ve got a huge pool of prospects in the 75-98% of people who don’t buy the $2,000 offer.  Many of them WILL buy a lower-priced, related alternative.

So, the only thing left for you to do is get started.

And if you’ve like a shortcut, let me show you a quick way to do it TODAY.

You  have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week.  Everyone is talking about it. While there are a lot of different strategies and ideas involved in a “launch”, the backbone is the same…

*** Other people send you the majority of your traffic.

It’s obviously a very *HOT* topic right now.  People are scrambling to pay BIG BUCKS for the course.

But…

Do you think everyone can afford it?

What about the tens of thousands of internet marketers who can’t afford it, but who ARE INTERESTED in the subject?

What a shame to let them sit by without getting any sales from them!

But, don’t worry — you CAN get sales from them!  Here’s how…

You offer them something for PENNIES on the dollar that provides the same end result:  other people sending them traffic for their products and services!

A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.

All the details are at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar “launch” product that everyone is jabbering about.

***BUT IT GETS BETTER — FREE PLR to $20 Report! ***

Jimmy wrote a report several months ago which he briefly made available to one of his membership sites.  It’s entitled “How To Get R.I.C.H. With Your Own Affiliate Program”.

(It was pulled after a month and is no longer available anywhere.)

The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.

When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!

You can sell the report for $20, give it away, do whatever you want with it (as long as you don’t misrepresent it or mention Jimmy in reference to it)…

…while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!

It’s a ready-made marketing report to get people to buy Sales Army Secrets from you!  You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!

Here’s what you need to do…

1. Order the Sales Army Secrets resale rights license at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

2. Register and open a ticket at Jimmy’s support center at http://www.Infoprofitshare.com and provide his staff with a copy of your receipt.

Within 24 hours someone will send you the download information for this special Free PLR offer.

That’s it!

Get one while it lasts…

http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

There’s only ONE catch…

This special offer is for the next 3 days only.  On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer.  They will no longer be available.  Officially “retired” at that point.

Grab yours now:  http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

Then you can quickly “borrow the buzz” of those promoting PLF3!

The Revolution has begun

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Has the Health Care revolution begun? I believe it has and my basis for this belief comes from reading the book “The Tipping Point” by Malcolm Gladwell.  The other reason comes from  my trip last month to the IHRSA convention when I had the chance to hear Malcolm Gladwell speak. In his presentation what really stood out to me was when he talked about what factors are involved in starting a revolution and how one event or idea can change everything, hence the ‘Tipping Point’. He asked the audience what causes revolutions?  Is it money? Political capital? Military strength? And then he answered the question by telling the story of the collapse of the Berlin Wall. What most people don’t realize is that the collapse of the Berlin Wall started by one event. That one event occurred a month before the wall fell and it happened in a small town in East Germany.  Essentially, what happened was a group of protestors gathered in a town to protest and instead of the police breaking it up they allowed the protest to continue. Well, word got around and people in the town heard about the protest and decided, well if the police did not stop them from protesting let’s go ahead and have our own protest. This continued day after day until millions of people in East Germany gathered  protesting and without any military push back  they began to tear down the wall. As Malcolm goes on to speak and states, “the revolution began all becuase one day the town police decided not to stop the protesting of the people of this small town and with that, other towns followed suite. Before you knew it, a month later, millions of people gathered to tear down the wall.”

Okay, so what is my point here and what exactly do I mean by the Health Care Revolution has begun? Well, in my opinion the Health Care revolution has begun because people are going to be forced to become healthy. Yes, I mean forced because  the additional 30 million people to the system with out the infrastructure will cause rationing. There is no argument to be made it will happen. If you get sick you will have to wait longer to see a doctor and the only way to avoid having to wait is to make sure you don’t get sick. This is where those of us in the fitness industry should rejoice. Health club memberships should increase and more people will seek our help, so that they do not get sick.

The lesson to take away today is that instead of sitting around waiting to see what happens to Health Care in this country be the first person out there to say, “hey I can help you stay healthy and free from illness” Find ways to benefit from this massive government intrusion into health care. Remember, there are always two ways to look at a problem. One, you can complain and do nothing or the second way, take the opposite approach and find a way to solve it and benefit from it.

Coach Dave

The Law of 250

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Every now and then I come across something I read that I feel like I need to share with you. This is one of those messages. This message is by Scott Geddye.

“Your creator births Uncommon Desires and Dreams within you for a reason.
You will experience great moments of inspiration, surges of enthusiasm, and victorious moments of launching worthwhile dreams.

It is because of this fact that others will be drawn to your motivation, and be inspired by your passion.

Thousands can be affected by you. The law of 250 in relationships proves this. It has been said that the average person influences 250 people. Those 250 influence another 250 that influence andother 250 each, and so on.

The waves of influence are limitless when you are motivated!

Somebody is Broken and NEEDS your motivation
Somebody is Confused and NEEDS your motivation
Somebody is Misdirected and NEEDS your motivation
Somebody is Struggling and NEEDS your motivation
Somebody will Fail unless you STAY motivated

So…yes it may be a challenge to stay motivated at times however. think of WHY you want to stay motivated. Quitting doesn’t bring you, health, peace, happiness, or success…so QUITTING is NOT an option.

Remember to be a portrait of possibilities and stay FOCUSED!”

Live Inspired
and..
Live Out Life Big!

Warmly,

Scot Geddye
http://SuccessWithoutADoubt.com

Why I chose Nutrilite

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Several people have asked me why I chose to endorse and sell Nutrilite products on my site. Well, the simple answer is because I fell in love with one of their protein bars. To be exact it is the Chocolate Nut Roll bar that I love. Now, I know some of you are saying that it must have a ton of sugar in it for it to be good. Well, I am not going to lie to you it does have sugar in it but according to the product comparison chart the nut roll has less sugar  than the Power Bar. Remember, if you are working out then the sugar should off set itself, so my disclaimer is that you should not just eat any protein bar and not have the exercise to back it up.

Okay, another reason why I am endorsing Nutrilite is their history and reputation. The company has been around since 1934. After 75 years of business I felt comfortable offering the products on my site knowing that Nutrilite was not just some start up company that could go out of business.

My final reason for endorsing and offering the Nutrilite products on my site comes down to the science and research that is put into their products. Nutrilite from the beginning strived to study how to extract the proper nutrients from plants in order to get the best nutrients into their products. As the company grew they developed the Nutrilite Health Institute , so that they can continue to provide the best products possible to the public.

Please do me a favor and do your own research but if you are looking for some great dietary supplements then check out my site www.davemcgarry.com and click on the nutrition link. If you want to go directly to the site to order products click on this link.

If you have any questions about any of the products please send me an email or leave me a comment.

Have you made many Resolutions for 2010?

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Have you made many resolutions for 2010? Is this the year that you are going to stick to those resolutions you made? Now, most people make resolutions but few keep them. Why? Well, with it being the New Year the intention and determination is there to change but people fail because of two reason.  One, the lack of specific goals and two, is the lack of a plan to achieve those goals.

First, let’s talk about goals. Saying that you are going to make more money or get more clients is not specific. What you need to do is state specifically how much more money do you want to make. As for getting more clients, how many? The goal needs to be specific and measurable. Once you have your goals formulated you need to write them down. I hear from personal trainers all the time that I have them in my head. Sorry, if it is not written down on paper it is not a goal. Writing it down creates a record of what you want to achieve and there is no way of disputing what your goals are if they are written down.

The second step to achieve success is to create a plan. When you have your goals written down you need to break them down into smaller steps. For instance if you said you wanted to increase your income by 10% then step 1 might be to get one new client a week (52 by year end). Another might be to do more group training. The important thing here is to break the larger goal into smaller steps to ultimately lead to the larger goal. Oh, and one more important thing to add here is you need a time table and deadline. This was something I neglected to do for  long time but once I set a deadline I began to notice my success in accomplishing my goals increased.

Okay, do me a favor and take some time and sit down and implement these two tips into your New Year’s resolutions and see yourself accomplish more this year than in years past! Make 2010 the best year ever!