Tag Archives: passive income

How to Create a Membership Site to Generate Passive Income #3

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Simple Membership SystemQuick, what is it about a running a membership site that makes you NOT want to run one? If you’re like most marketers, the idea of being chained to your computer week after week delivering content is a major downside.

When you first got online, you probably had dreams of living the “Internet lifestyle.” You couldn’t wait to get away from the daily grind and job responsibilities. And yet if you run a membership site, it can feel like a job. You can’t see yourself running off to play on some exotic beach when you need to upload content at least once a week or more.

One alternative is to outsource this task. That is, you hire someone else to upload the content every week when you’re not available. But outsourcing comes with it’s own problems – namely, you need to 100% trust your freelancer to upload the content on time.

So if you haven’t yet developed a relationship with a freelancer, you probably won’t feel comfortable leaving your business (and your customers’ satisfaction) in a stranger’s hands.

Now before you toss aside the idea of ever having a vacation while running a membership site, let me give you two game-changing words: Autoresponder delivery.

You see, with a traditional membership site (like a PLR site), all members get the exact same content. So the person who just joined today is going to get the same content this month as the person who’s been a member for a year. Next month, everyone gets the same content again.

Obviously, this doesn’t make sense if you’re running a training site. That is, you want everyone to start with lesson #1 and get the lessons in order. So the person who joins today gets lesson #1. Meanwhile, the longtime member may be getting lesson #50.

The solution? A true “set it and forget it” model, which you can achieve by delivering all the content using an autoresponder.

Here’s how it works…

1.   You create content for your entire course. So if you have a yearlong course with weekly lessons, you’d create 52 lessons. If you have a three month course with weekly lessons, you’d create 12 lessons.

2.   Load your course into your autoresponder. Next, you need to get an autoresponder through a service like Aweber.com or GetResponse.com. Simply load up your messages into your autoresponder. Set the first lesson to go out immediately after the customer joins the course. Set each subsequent message to go out on a weekly basis.

3.   Create a sales letter. Now create your sales letter and insert your order button (from a payment processor that accepts recurring billing, such as PayPal).

4.   Drive traffic to your site. Here you can use all the usual methods of driving traffic, such as affiliate and joint venture partners, content marketing, pay per click marketing, social media marketing and similar.

5.   Play golf (or whatever). Now the members roll in and your autoresponder takes care of the rest, leaving you free to do what you want!

Just imagine: You could set up multiple autoresponder-based, fixed-term membership sites. Just set one up, drive traffic and move on to setting up the next one. Rinse and repeat until you’re making as much money as you want!

In part 4 of the 5 part series on “How to Create a Membership Site to Generate Passive Income” we are going to focus in on creating real passive income by having Back End Offers.

If you missed the first two parts of this series you can find them by click on this link for part #1 and this link for part #2.

Until the next one to your success,

Dave

 

How to Create a Membership Site that Generates Passive Income #2

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Simple Membership SystemIn Part 1 of the “How to Create a Membership Site that Generates Passive Income”,  you’ll notice that I gave an example of a 12 week course. That was no accident.

You see, most people who think of “membership sites” think of content that’s delivered weekly or monthly… indefinitely. Members pay month after month and the owners deliver month after month.

This works fairly well if you’re running a PLR membership site or similar. But if you’re running a training site, your members are going to drift away if you just give them tips and tricks indefinitely. And they might even bail out a couple months after joining, simply because there’s no end in sight.

So here’s what you do instead…

Create a fixed-term membership site. This is a site that runs for a specific period of time, such as three months, six months, twelve months… or any length of your choosing.

Tip: For best results, create a step-by-step series as described in Part 1 of this article.

Here’s why this works…

Imagine if your site went on indefinitely. Someone might join and after a couple months quit. That’s pretty normal. But if the course only stretches out for six months, psychologically the customers will feel better if they just remain a member for the entire six months. They want to see through to the end.

This is actually a Neuro-Linguistic Programming (NLP) trick. Simply put, people don’t like unfinished business. That’s why they’ll even read books they don’t like or watch boring movies – once they’ve invested some time into the activity, they want to see it through to the end.

While just creating a fixed term site created this psychological commitment to your course, you can make the commitment even stronger by building anticipation for the upcoming lessons. That is, from the very first lesson you work on “selling” the other lessons. Like this:

Build anticipation for the whole course in lesson #1. Your first lesson should include an overview of all the lessons. But don’t just write it out like a table of contents. Instead, write it like bullet points to a sales letter.

Example: “In Lesson #3 you’ll discover a simple trick that will triple your conversion rate!” In other words, arouse curiosity whenever possible.

Build anticipation for the next lesson at the end of each lesson. At the end of each lesson you’ll want to include something like, “Stay tuned for next week’s lesson, where you’ll find out the secrets of creating cash-pulling headlines!”

Build anticipation for future lessons and bonuses periodically. Finally, from time to time you should remind members of upcoming lessons. For example, in lesson #5 you might remind members of a particularly valuable lesson or bonus that you’re offering in lesson #9. Again, write it like a sales letter bullet, where you arouse curiosity and put forth a benefit.

The biggest challenge in running a membership site is retaining members.

With a typical membership site, your members may only stick around for two or three months. But you can quickly and easily ensure that more of your members stay around for six months, twelve months or even longer by creating a fixed-term membership site!

In part 3 of this series I will be showing you the fun stuff, which is “How to set it and forget it!”

Stay tuned!

Dave

 

How to Create a Membership Site that Generates Passive Income Part I

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People ask me all the time how I got started with Internet Marketing and  I tell them that there were two things. One, I wanted a way to take my knowledge and expand it using the web and second, it fulfilled a way for me to create passive income.

Simple Membership SystemThe response that I usually get from people after  I tell them this, is that they want to start a membership site and want to know how to get started. So, I decided t write a short series of posts describing to you how to get your own membership site up and running.

So you want to start a membership site.

The first thing you need to think about is your niche and your topic.

Now think about this for a moment…

Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:

  • Over-deliver with quality content. You want your members to feel like they’re getting a steal for the price.
  • Give your members what they want. If you’re just starting your site, then look to the top-selling products in your niche to see what your target market is already paying for.

But here’s something else…

In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result.

You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.

Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.

Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:

  • How to start an online business.
  • How to write a sales letter.
  • How to choose, train and raise a puppy.
  • How to adopt a child.
  • How to homeschool your child.

Now let me give you an example of what a 12-week online marketing course might look like:

Step 1: Choose a niche.

Step 2: Market research.

Step 3: Plan your sales funnel.

Step 4: Get a domain and hosting.

Step 5: Get an autoresponder.

Step 6: Write your autoresponder messages.

Step 7: Create a squeeze page.

Step 8: DIY product creation – research and outline.

Step 9: DIY product creation – creating and polishing the product.

Step 10: Create a sales letter.

Step 11: Drive traffic – free methods

Step 12: Drive traffic – paid methods.

Notice how each step builds on the previous step.

It starts with a member not even having an idea for a niche… and ends with the member driving traffic to a sales letter and making money.

In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.

 Note: The above example is a 12-week course. Naturally, you could easily stretch this out to a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.

One final tip…

To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.

Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.

In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series.

Dave

3 Website Traffic Methods that you can Bank On

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Hello everyone,

I don’t have much time today because it is 80 degrees here in Texas and I know 80 degrees means 100 is not too far away. That being said, I will get to the point so I can get outside and enjoy the weather!

Over the last several posts I have been promoting some options for you to get a membership site up and running. I believe whether you are a small business or mid size business, having a paid membership site is a great way to add a passive income stream to your business.

Today, however, I want to talk to you about traffic. Yes, web traffic to your site. Unfortunately, if you build it, they will not just come. You have to have a strategy and plan to get web traffic.

I know you have pobably heard of SEO (search engine optimization) and if not SEO is a way to rank high in the search engines. For most of us SEO is not a great strategy to get traffic. SEO can be costly and timely. Also, as you may have heard in the news recently Google changed the way they rank content overnight. For some all their hard work is now down the drain. Now, I am not saying ignore it completely I am just saying you could spend hours on it and get little ROI (return on investment). So what can you do?

Here are three website traffic methods you can bank on that won’t break your bank:

1.) Buyandsellads.com – Buy ads on over 2,900 successful blogs! Just pick the site you want to advertise on, and within minutes your ad will be shown

2.) Stumbleupon.com – Another place you can buy cheap ads that will drive users who are looking for similar content directly to your site.

3.) Tubemogul.com – Create videos and submit them to over 30 video hosting sites at once. A video syndication account is free.

Bonus method

Facebook – I am sure I do not need to tell you how big Facebook is. Let me tell you, if you are not using FB to advertise your site then you are losing out. Facebook is a marketer’s best dream. FB allows you to dial right in to your target audience. For example, I use it to advertise my Working Mom Workouts membership site. I target women who are ages 32-45,  have kids ,with health and fitness as theie interest. And the best part is on go do this locally or go global with no extra cost. Tell me where else can you do that!!

So, once you have your site up and running go ahead and focus on the traffic methods I provided for you. If you have questions please feel free to contact me.

In health and welath,

Coach Dave

What is Nano Continuity?

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Hello everyone,

Last week I wrote to you about creating a fixed term membership site to increase your passive income and build your tribe. Today, I want to introduce you to Ryan Lee. Ryan is the first person I started following online and one of the first products I bought to get me started with my internet business. He is a pioneer in the field and he is always ahead of the curve ,so I’ll cut to the chase and tell you what is his newest venture.

Creating continuity income (something that pays you month after month) is the only real
way to create wealth online. It’s nice to wake up and know the first of the month you
are guaranteed at least $20K per month without having to lift a finger.

BUT, and this is a big but, creating a continuity program that not only CONVERTS people
to paying subscribers but also KEEPS them paying for years at a time is challenging for
even the most skilled marketer.

Fear no more, my friend.

Ryan Lee, known online as the “Continuity King” has just created a free presentation that
shows you an “under the radar” secret that not only converts up to 30% higher, but will keep
people paying for YEARS.

Watch it now:

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Sincerely,
Coach Dave

P.S. I urge you to watch this presentation now as I don’t know how long Ryan is
keeping it up.

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