Tag Archives: Niche Market

7 Ways To Find Profitable Membership Site Ideas

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7 Ways To Find Profitable Membership Site Ideas
By Jimmy D. Brown of Membership To Go

Some ideas burst into the air like a rocket.

Others quickly fizzle off into the night like a bottle rocket.

There’s a big difference between an “idea” and a “great idea”, right?

Fortunately, there’s also a simple process that you can follow to get great ideas for your membership site. If you’re unsure how to begin and are stuck for ideas, try out these tips. Your next membership site may not be that far away.

1. PERSONAL.

Begin by brainstorming your own life. Get personal! Creating your membership site is going to be much easier if you know a little bit about the market. That’s why it’s a great idea to start your ideas list with hobbies, interests and activities from your own life. Write down everything that you and your family members are passionate about or interested in. This list could be a goldmine for your membership site.

2. PRODUCTS.

Ebook and video course creators have done a lot of niche market research in order to create their products. You can piggyback on this research specifically by keeping an eye on “product launches”. For example, if you see a lot of products being produced on article marketing you can safely assume that a membership site on the same topic would do well. Subscribe to email lists in your potential market to watch for product launches and get ideas for your site.

3. PERUSE.

Persuse means “to examine in detail”. It also begins with “p” so it fits my outline.
If you want a comprehensive list of existing electronic products that are selling well, Clickbank.com/marketplace is the place to go. Search through the marketplace to find out what topics your market is interested in learning about. You’ll be able to find new market ideas, content to fill your site as well as affiliate offers to create some backend sales.

4. POPULARITY.

Visit Amazon.com’s best-seller list. Amazon is the top bookseller online so it makes sense to search their marketplace for membership site ideas. The bestseller lists in various categories will help you see what topics are popular. You can easily gather membership site ideas from these lists. Hint: Go with the topics that are popular.

5. PULSE.

Forums are the pulse of your market. You can be sure that a market has members that would be willing to pay if there is an active forum dedicated to that topic. Track down some popular forums in your potential market and spend some time browsing through the topics. See what the market is talking about. Pay close attention to the FAQs section and the threads that have a lot of activity. These are indicators of the kinds of topics which might serve as a topic for your next membership site.

6. PERIODICALS.

You gotta go to Magazines.com! This website is full of membership site ideas. If a market has a buying audience, there is probably a magazine out there dedicated to it. Magazines don’t get started without advertising dollars to back them up. If advertisers are paying to get to a market, it’s a safe bet that you can create a membership site for the same market. On Magazines.com you can search by category to find membership site ideas. I love this place!

7. PROBLEMS.

The final stop I want to mention is Yahoo groups. These free e-mail discussion lists cover a wide variety of topics. Subscribe to a few groups in your potential market to look for ideas. The benefit of using groups like these is that you’ll often be able to see problems in the market that aren’t currently being met by other products.

By going through these simple outlets you are sure to find a great idea for your next membership site.

If you’d like a shortcut for finding a great idea — and an even bigger shortcut to getting a membership site setup and taking orders, grab a copy of the Membership To Go package.

Membership To Go is a complete, one-year membership site that you can license for your own use. This has never been offered before and it includes EVERYTHING you need to get started, including private label rights to the membership content, its sales letter, presell report, articles and other marketing materials.

Set it up at your site, sell as many memberships as you want, keep 100% of every sale.

Get all the details at: http://imstitute.com/go.php?offer=texasdmcgpid=2

Plus, the topic is related to one of the most popular niches in the world. A market that has had multiple million dollar launches, countless sales every single day and a huge marketplace of potential buyers.

—————–
Jimmy D. Brown is the founder of the PLR industry and creator of Membership To Go, an “everything included” membership site package that you can setup at your site and keep 100% of every sale you make. Details at http://imstitute.com/go.php?offer=texasdmcgpid=2

Niche Marketing: How to Profit from it Part II

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This post is the continuation from the previous post on “Niche Marketing: How to profit from it.” you may recall in the previous post I talked about my story and how I came to be where I am today but the main point I really want to drive home to you is that I was not born an entrepreneur and as I explained most of my life I never thought about owning my own business or leaving a legacy behind. So, for those of you who say, “well I don’t know where to begin or I am not sure I have what it takes to be an entrepreneur,” then look at my story and realize you just might have an opportunity staring you in the face and telling you to go for it.

Okay, so let’s move forward with part II of Niche Marketing.

 

What is Niche Marketing?

If you ask a dozen marketers you will probably get a few different answers, but the one I gravitate towards is, niche marketing is a focused, targetable portion of a market that you try to sell goods to.

For example, one of the most recent and best niche marketing products to hit the market was done by Toyota. Toyota knew that there was a percentage of car drivers who were environmentally conscience and wanted a car that could go long distances without consuming a lot of gas. These individuals cared less about what the car looked like or how fast it went but was more concerned about the environment. Toyota exploited this market and built a car that these individuals would pay more money for and also be put on a waiting list to get one. No other major car company at the time went after this highly focused and targeted group leaving the opportunity for Toyota to capitalize. There are many more examples of niche marketing but the Toyota example is a real good one to study. Although Toyota had success many companies do not but here is a list of positives and negatives to niche marketing.

Positives and Negatives to Niche Marketing

Positives:

  • Profitable – As I just mentioned Toyota was rewarded handily for their entry into the environmentally friendly conscience consumer, which helped their bottom line and profits for the entire company.
  • Hungry – If you find a market that is dying for their need to be filled you have ventured into what I call a “Hungry” market. Finding a hungry market is key to successful niche marketing.
  • Loyal – Most of the time if you find a highly focused and hungry market these individuals become raving fans and are very loyal to you. That is if your product and service are good!

Negatives:

  • Too small of market – Sometimes you might find a niche that is too small to offset costs associated with bringing a product or service to market.
  • Untapped for a reason – A big mistake that marketers make sometimes is that they think they find a niche market that is untapped but the market is untapped for a reason.
  • Crowded – Sometimes if a market is hungry and there is a lot of competition that can lead to an over crowded market and lots of competition.

Most effective Marketing Strategies

Now there are many different marketing strategies you can implement, but for the sake of this post and for my presentation to the YEA I am going to focus in on the ones that have been effective for me and my business.

When I first started my online business I thought it was going to be as easy as building a website and having hundreds if not thousands of people come to it. Unfortunately, I was way wrong and the sad part is I should have known better. Having a product or service is one thing but getting be to know about it comes down to marketing. After some work with my business coach I implemented the following strategies to help sell my product:

  • Email News Letter – One of the best ways for me to deliver information and build a trust with potential clients came from my online newsletter. I created an option for subscribers to join my list and every week I would send them an e-newsletter with tips, suggestions, and personal stories. By providing them solid and valuable information I helped build credibility and trust before I even pitched them something.
  • Blog – I am sure you have all heard about blogs and what they can do for a business and this is the very first thing I started when I began my marketing. Several of my articles where picked up by the search engines and brought traffic to my site, which then allowed me to establish the relationship
  • Facebook Ads – Facebook Ads really was one of the best strategies I implemented. As a marketer the ability to dial into a selective target market, which is what Facebook let’s you do is priceless. At one time over 50% of my traffic came from Facebook Ads
  • Facebook Fan Page I created a Facebook Fan Page for my site Working Mom Workouts , which also allowed me to build a tribe of fans that I could build a relationship with before I tried to sell them anything.
  • Mommy Bloggers – I reached out to a particular group of moms who blog and are well connected in the “mommy circle”. What I did was I provided them a sample of my product and in return I asked them to blog about it to their followers. Nothing more powerful then to get a good review from a person who has influence over a lot of your target market.
  • Google Adwords  When I first started using Google Adwords I lost money and was not very successful but after taking a course I learned how to lower my cost per click and also write better headlines to get clicks to my site. Another great strategy that paid off.

Those strategies were just several that I tried but they were also my most effective. The key to any good marketing plan is to test, measure, and track your ads or strategies to see if they are working. Keep the ones that work and ditch the ones that don’t. Simple as that!

Well, with that I will end my talk on Niche Marketing and I hope you learned something that you can take along in your entrepreneurial journey!