Tag Archives: more personal training clients

Do Style Points Matter?

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As most of you know by now I am a huge Gator football fan, and last week the Gators just barely beat the Arkansas Razorbacks. Now, when I say barely, I mean the game could have gone either way, but fortunately for the Gators they pulled off the victory. With the victory being so ugly everyone is talking about how Florida is not really good and they are just barely winning their games. Of course, this drives me crazy because regardless if they won in style they still won the game. I am sorry, but a W in the win column is still a W!

Alright, you may be asking what does this have to do with me being a personal trainer or fitness professional. Everything! I know too many personal trainers that try to get flashy and fancy with prospects and clients. Because of this behavior I see all too often personal trainers either lose the sale or lose the client. Remember, when it comes to closing a sale or keeping a personal training client for a long time you have to understand that the way to win is by being consistent and determined to do your best. If you stick to the fundamentals of solid training and showing the client that you have their best interest in mind then you will win 9 out of 10 times. So, the next time someone says, “well you did not win with style.” You tell them I still won!

What Business are You in?

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Duh! The Fitness Business, Dave! No, if you are a fitness professional you are not in the fitness business. You are in the business of changing lives. You are in the business of creating experiences for your clients. You are the dream realization business. Too many times have I seen fitness professionals fail because they believe that the business they are in is working out. They believe that it is all about anatomy, biomechanics, sets, reps, and soreness. This is one reason we are having a hard time converting people who currently do not exercise into gym members. Here is a list of things we need to keep in mind when trying to get a prospect to use our services.

1.) Clients buy for their reasons not yours.

2.) Clients want an experience

3.) Clients want their problem solved

4.) Clients buy when they TRUST you

Keeping these four reasons in mind when approaching your business will help when you are in the prospecting mode and trying to gain more business. Don’t get caught in the trap of thinking that you need to inundate a prospect or client with tons of scientific terms and movements. Keep it simple and remember that you are in the business of changing lives and solving problems. If you just focus on solving the client’s needs you will be guaranteed to generate more personal training sales.

7 tips on getting more personal training clients

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How would you like to know seven tips to start doing today that will help you get more personal training clients? Now, my goal for you is over the next month try and implement two or three of these tips and six months from now you will start making more money and have more personal training clients. Today’s post is going to include the first of three posts that I will share with you on how to get more clients. Here are the first three.

1.) Get more knowledge – Yes, the first thing I tell new fitness professionals is to read, listen, and watch anything that is related to improving you as a trainer and business person. I am sure you have heard the phrase “Leaders are Readers”. This is so true if you want to be the lead personal trainer in your area you need to keep learning.

2.)Write articles – This is something I wished I would have done sooner. Newspaper and magazine editors are always looking for a great story and by being published it does two things. One, you become tagged as an expert and two, you get free marketing to hundreds of readers and potential prospects.

3.) Speak at local companies – In today’s economy, companies have had to dial back the perks they are giving out to their employees. So, having an expert come in and speak on health and fitness is something that employees want and value. You are doing the company a big favor and also yourself because it gives you a chance to market yourself.  Also, this will continue to build you up as an expert and give you the credibility you need to make the sale. If you do a good job you will be asked to come back and each time you speak you have the potential to get more clients.

Tomorrow I will share with you two ways to get more clients without physically training anyone. As for now pick up a book or listen to an audio of someone who can give you more knowledge, which will start you on a path to more money.