Tag Archives: mobile marketing

What is a QR Code

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Okay, I have been getting a lot of emails asking me about QR Codes and how can I get one. Well, back in January of this year I wrote about a feature Google is promoting called “Google Places.” In that post, which you can read about what Google is doing with it I had briefly talked about QR codes. QR codes are still unknown to most people but they are showing up a lot more all over the place. I mean just the other day I received some advertisement in the mail that had a QR code at the bottom. Also, my new business card for Working Mom Workouts I put a QR code on the back because my business is all online and I need people to go to my website. If you have any type of business you need one and here is why!

1.) Direct people to your website as I explained with the use of my card
2.) Create promotional messages
3.) Create discounts that your customers can scan the code and be taken to
4.) Capture new leads

Those are just a few examples of how to use the QR code. What I want to do next is to show you how easy it is to create one in a short video.

The WordPress Plugin that will change your business

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Okay, I have to admit I believe that my transformation from muscle head to tech geek is completed 🙂 How do I know this to be true? Well, last Friday I purchased a WordPress Plugin that is going to change everything when it comes to online and local marketing. When I bought this plugin I was so kiddy I dreamed all weekend long about sharing this with you today. If that is not a ture testament of my transformation then I don’t know what it is that will tell you I am know a tech geek. Anyway, I will tell you more about the plugin in a minute but first I need to put some context together for everyone to see why this WordPress Plugin is going to be so great!

Several months ago I wrote a post about Google Places being King when it comes to local search and the importance of having your local business grab the free web listing that Google is providing to help you rank high in local search. Well, the company that I was following that taught me about combining local search with mobile phones came up with a WordPress Plugin to help create mobile landing pages.

Here are some stats to think about when it comes to mobile and local search:

There are 5 billion plus cell phone users versus only 1.8 billion Internet users. This market is already almost 300% larger than the internet.

With over 50% of all social media posts being made from a mobile device you can see the potential.

This is possibly the biggest fundamental shift in how people communicate. There is a huge opportunity for marketers and brands.

Don’t be Left Behind

In 1999, most people were just starting to get the Internet. Twelve years later there are many who missed out on that huge opportunity.
In 2011, the next big area for growth is mobile. You can either be a part of it or be left in the dust while your competitors take advantage of this.

Mobile LPS
The name of the WordPress plugin is called Mobile LPS. Without getting into too much of the technical details of the plugin, which might be a future post the main benefit and beauty of this plugin is that it allows you to make custom landing pages that show up perfectly on your mobile device. It also let’s you integrate your Aweber or auto responder into the screen to capture leads. Also, what I love is that the average person can create these mobile landing pages in just a few minutes. These are just a few of the great benefits to having this plugin.

Now, I know most people are visual learners so stay tuned for tomorrow as I have put together a video tutorial of how simple and easy it is to use the Mobile WordPress plugin.

Before I go let this survey sink in that was recently conducted. “94% of North Americans would purchase from their smart phones if they knew it was secure to buy.”

I am telling you don’t miss out on mobile marketing!

Coach Dave