Tag Archives: Job

Are you like a Lawn Mower?

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My Lawn Mower

I just fininshed mowing my lawn and I said this a couple of weeks ago on my Facebook page but for me mowing the lawn is so therapeutic. Her is  a picture of my lawn mower and yard. As you can see I have quite a bit to mow, so it allows me to focus and think about what it is I want to accomplish in my lifetime.

My Yard

Now, my dad would laugh at me because when he was alive he owned his own commericial landscape business and they would consider my yard puny. They would do my lawn just for the fun of it!

Anyway, as I was mowing my yard I was thinking about an article I read last week in Dan Kennedy’s marketing newsletter. In the article he made reference to Walt Disney. He said, “Walt Disney had described most people as lawn mowers.” Interesting!  He goes on to say that Disney said, ” People start each week at one end of the same patch of grass and plod along, back and forth, back and forth, head down, until week’s end at the other side of the lawn, then next week is the same all over again. Wow, I started to think, man that is exactly what I had been doing for some time now.

You see, the week is going to end anyway, why not do something everyday that is different, creative, and interesting. Why not do something that is beneficial to to others as well as yourself. Make your days matter?

Ask yourself this, and I do this constantly, “If you had six months to live what would you want to do with the rest of your days here?”

Seriously, would you stay in a job that gives you no fulfillment or rewards?

Would you spend more time with family?

Would you call a friend you have spoken to in awhile?

Whatever it is, start mowing differently and choose to get everything out of life!

Now, summer is almost over and my days of mowing are coming to end. Anyone have any ideas as to how I am going to get my therapy?

Coach Dave

Does the “Past” matter?

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When it comes to getting more personal training clients does the prospect’s past experience with a personal trainer matter? Of course it does, and I was made aware of this again today when one of my newest trainers encountered a new member who told her a horrific story about the last time she met with a trainer. Listen, the fitness industry is notorious for creating negative experiences in people’s minds and it makes the job of changing that perception in the prospect’s mind much more difficult. Don’t worry, all hope is not lost, if you are going to have any chance of landing this prospect as a personal training client you are going to need to do the following:

1.) You need to establish trust with your prospect. Become a Trusted Advisor. I have said this before, but I can’t say it enough, ” clients buy because they trust you.” Now in order to establish this trust you need to listen to them and find out what their needs are and show them how you can help them achieve their goals.

2.) Create a memorable experience. Once you have established trust it is important to create a memorable experience. It is so important that the initial experience that a client has is something they enjoy and have fun. Yes, I mean make it fun for your client because if there is one thing that is missing with the “gym experience” is that we, as health professionals, sometimes forgot to have fun and make the experience memorable.

Let me be frank here and tell you that you have an uphill battle when it comes to changing the past of a current prospect but it can be done with the establishment of trust and an experience that leaves the client wanting more. Focus on these two sales strategies and you will win over the past and create a new future for your client. Good luck!

Coach Dave