Tag Archives: consumer spending

Are You Managing the Game?

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Last weekend the Florida Gators beat LSU in what most people are calling an ugly win for the University of Florida. According to most of the pundits and my friends the game was boring to watch and the common phrase I heard was all Florida di was manage the game. Here is the point I want to make, regardless of how exciting or flashy the Gators were on Sat night they won the game and in the end accomplished their goal. As for managing the game that is the key to success in business and life. Reflecting back on my life and career I would have to say that I have  “managed the game” because the success I have had has come from being conservative with calculated risk. I am no flashy celebrity trainer like Bob and Gillian from the “Biggest Loser” but I am a disciplined hard worker that has managed to be successful in business in life. Okay, so here is what you need to do to manage your “game” or carreer as a fitness professional. 

I. Understand that your life and career is a journey, not a race! Steady, daily improvement will add up to numerous success stories and accomplishments throughout your career

II. Continue learning! I have said this so many times I am beating it to death but in order to manage the game properly you need to keep improving your skills and learning new ones. Times are changing and you need to be poised to capitalize on new technologies and new information. 

III. Build trust! If you are going to be a leader or person off influence, which every fitness professional is, then you need to have those people that follow you have trust in what you say and do!

IV. Learn to adapt! You need to be like a chameleon. Adapt to your current surroundings. If the economy is sagging you need to figure out how to adapt to lower consumer spending. Learning to adapt to your surroundings is one of the biggest keys to managing your career.

 

These four tips are just a few ways that you can manage your career and life. Remember, there will be times that day to day activities seem boring but the steady, conservative, calculated risk approach will get you the success you deserve and want. On a final note, I can tell you that if the Florida Gators win the rest of their games by being boring and “managing the game” I know that I will be extremely happy Gator fan with another National Championship to our trophy case.

The Consumer is DEAD!

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I don’t know about you but I am sick and tired of hearing in the media that consumer spending is over. Let me ask you a question, “Did you go all weekend without spending?” I am pretty sure that about 99.9% of you are going to answer the question with a “No”! But Dave, I had to buy food or I bought something I needed. Well, that brings me to my point, people are going to continue to spend, but they will spend on what they feel is of value to them. As I have written in my book “Anatomy of Sales” one of the reasons your clients will buy is value.

VALUE – Value is different from person to person. Value is relative to the service you are offering, what the client has paid in the past, how bad the client wants it, and how your client perceives the price between you and your competitors.  It is imperative to demonstrate a value that seems equal to or greater than the price your client is paying.  If you create a perceived value greater than the price you are charging; you are more likely to have your client buy more.

So, remember the next time you hear someone say, “The consumer is DEAD” they are wrong. What you need to say to yourself, “No, consumers will spend, but I need to create value.” You see, if the value is greater than the price you are charging your clients will continue to buy. If you need to add value start today and you will amaze everyone else when you tell them my training is going strong!

Coach Dave