Tag Archives: Clientele

Do you really want to be a personal trainer?

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I get asked this question all the time. Dave, did you always know that you wanted to be a personal trainer? My answer is No. When I was going to school personal training as a career was not something that schools either had a curriculm for or it was not looked upon as a career profession. The perception was that all you needed to be a personal trainer was a great physique and a certification. Not so anymore. Today, personal training is looked upon as a viable profession and is earning the respect it deserves. Okay, I have that off my chest and what I really want to talk to you today about is whether or not personal training is for you?

     As I mentioned above I did not always know I wanted to be a trainer and one of the most common questions I get is “How did you know that you wanted to be a personal trainer?” Well, I tell them it took 33 years and the passing of my father from a massive heart attack to realize that my purpose in life was to help people with their health and wellness. Let me tell you I struggled early on with being a personal trainer. It was not easy making $18 that first paycheck but somehow I just kept pushing through and my constant push to improve myself has led me to where I am today. So, now I am going to ask you, ” Do you really want to be a personal trainer?”

 

If you can answer yes to the following questions then you might just have found the right career for you.

Can you take rejection from people whom you know need your help but choose to do it on their own?

Can you be positive and upbeat one session after another?

Can you work early mornings and late evenings to build up a clientele? 

Can you work off of 100% commission? 

Are you committed to constant learning?

Well, if you answered yes to all these questions above you are the right path to being able to say personal training is for me. Now, if you are still unsure about being a trainer and you have a passion for health and fitness don’t give up because passion and commitment can ultimately win out. You just need to know that the path can be challenging and I wanted you to know a little bit of what it takes to be a successful personal trainer. 

Coach Dave

Web 2.0

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Do you want to succeed in building a solid clientele? If you answered yes to this question than in order to survive in this technological world you need to use the Web 2.0 tools available to you.

You may have heard the term Web 2.0 and wondered what are they talking about? Web 2.0 is a buzzword, which describes the trend in the use of the World Wide Web as a platform and the new technologies that are being used to share information and establish online social communities. Essentially, Web 2.0 allows trainers to be able to do two things.

C:UsersAnne VioletteAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YK60PBRRMPj04393500000[1].jpgFirst, it allows us to connect with our prospects and clients. And second, it allows us to be heard as experts in our field.  It has never been easier than now and with the explosion of all the social networking sites, like Facebook and MySpace, blogs, podcasts, and wikis.  Have you embraced the new trends or resisted them?  If you fail to adapt and use these new trends, there is a good chance you will be left behind.  Also, it is no longer “good enough” to just meet a couple of times a week with your clients. You need to try and interact with them in some form almost everyday and this can be accomplished with all of the new platforms and technologies.

 

Excerpted from “Anatomy of Sales”

If you build it they will come!

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Have you seen the movie, “Field of Dreams” with Kevin Costner? Well, if not I highly recommended it because it is a classic. Now, the reason I mention this movie is because today is opening day for MLB. Every year my wife and I go to the Ball Park in Arlington to see the Texas Rangers on opening day. Today was a great day. Maybe a little cold, but the Rangers won 9-1 and it was their first win on opening day in over six years. I know, it is tough to cheer for a team that has only won a few playoff games in their entire existence as a team but opening day is a chance for a new season. A rebirth of sorts and what I want to talk to you today about is, today can be opening day for you and your training business.

You see, you do not have to wait until next year to start over and have a fresh year ahead of you to begin to change. Today, is an opportunity to change the way you have been approaching sales with your prospects. If you are tired of getting the same results then you need to change and I can help. How can I help? Well, I have been helping trainers build a solid training business for years now, and I can tell you that the days of high pressure sales are done. If you want to build a clientele that will pay you what you are worth then you need a system. A system that will have you determine which clients you want to work with and ones that are better left to someone else. A system in which every year you command more for your services. A system that will have client’s contacting you instead of you calling on them.

The game has changed and if you want to build a strong clientele then check out “Anatomy of Sales”. I personally guarantee you that if you do not increase your personal training I will give you your money back. However, I am confident that if you put the principles to work, you will start to build a clientele that will be with you for a long time. 

So in conclusion, I want to leave you with a scene from the movie “Field of Dreams”. At the end, James Earl Jones, tells Kevin Costner,” Ray, if you build it, they will come”, and although I am no James Earl Jones I can tell you, that if you take just one of my principles and put it to work for you they will come and you will realize your dreams!