Last week I started a series of posts on, “7 tips on how to get more personal training clients” and today I want to finish the series with the final two. Before I finish the series let me give you a piece of advice that will help you. First of all, reading and agreeing with me is okay, but if you do not act and do something then you are missing out. One of my short comings for a long time was the fact that I read a lot, had great ideas, but never acted and implemented them. That all changed one day when a previous supervisor told me that you have great ideas but you don’t do anything about them. That lit a fire and since that day when I find myself talking about how I want to create more passive income or start a business I say to myself, “Quit talking and do something”. I hope I light a fire in you. Okay onto the final two tips. The first one is a simple action tip, but few personal trainers take advatange of what they have at their finger tips.
6.) Ask your current clients – Your current clients should be your biggest fan and you have at your fingertips the potential to get several more clients but you have to ask. Now, the key here is to make sure that you have an incentive for your client. For example, for every client they refer you can give them a few complimentary sessions in return. Think long term and big picture here. Also, don’t go to the well too often and if you ask them once and they do not respond then move onto another client.
The final tip has to do with a marketing strategy called positioning.
7.) Position yourself – this final tip will take sometime to develop and understand. The biggest mistake I see personal trainers make is they want to everything to everyone. It is important to become an expert in a niche and market yourself as the expert. Once you have established your self as say the expert in “Back Pain” then people will come to seek you out for your help. If you are having a tough time figure out a niche just ask yourself what you are passionate about and gravitate towards that to start with.
Well that concludes the seven tips on how to get more personal training clients. Remember you need to start putting things into action because action will lead to results! Good luck!
Dave bonjour from France.
I caught your welcome message to me on Twitter (@underutoo). I see that this is a new venture for you, so before you get too many comments, if I may proffer a few thoughts.
In my view, a blog is not the place to market any sort of product or service. I think that most people who are looking for a long term, reliable, income from their blogging efforts put the cart before the horse.
In order to take advantage of the power of “word of mouth” marketing that can be harnessed by using a growing number of Social Media networks (Digg, Twitter, Facebook etc.), one has to make a paradigm shift in marketing approach… i.e. let’s think about the horse for a moment. :/
Simply put, you should take a scientific approach to the “marketing” of Dave in social networks – not Dave’s products or service.
Put it like this.
1. You and I meet at a cocktail party given by a mutual friend. We hit it off.
2. You invite me over to your place where I meet a lot of your friends. I find that you, your friends and I have a lot of things in common.
3. I like your place. I like your friends. I like you. I have a good time. I don’t find people pushing their face into mine, shouting “Look at ME!”. I become a frequent visitor.
4. When you ask my opinion about your latest “gadget”, “experience”, “photo”, I feel good… I like it when you ask my opinion, makes me feel valued.
5. Actually I’d like “a one of those” for myself – where can I get one Dave? 😀
1. and 2. are bought about by taking a scientific approach to Social Media Marketing and syndicating your blog across the Social Networks. (All of the comments and Google Friends Connect you see on my blog have come about as the result of syndication)
3. Is your blog or forum, the place where you network socially. It is the place that visitors come to first. It is your front door, with a huge “welcome” mat.
It is NOT the place where you drive people away with a display your goods.
4. Is just one example of you being sociable, your networking. You might even invite me to write a review on that gadget, or whatever, for your blog.
5. If you don’t know what 5. is, I’ve wasted my time.
Most people do not like being sold to, but then, most people want to buy at some time.
By taking that approach, all the theories about tags, duplicate penalty, SEO, keywords etc. normally associated with web sites and marketing, becomes irrelevant… it’s just greasing the axle on your cart.
By harnessing the power of social acceptance through a scientific approach, YOU become the centre of attention. YOU develop the buzz.
YOU, Dave, lead the horse (Google), it will follow YOU… pulling the cart behind.
Sales just happen
Regards
Kevin