FITNESS WEBSITE TARGETS WORKING MOMS
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Category Archives: Business development
A XXX Fitness Workout That Will Make Your Knees Weak
Sorry to disappoint but it is not the XXX you are thinking and no, I am not talking about pole dancing classes either! What I am talking about is over the weekend I had the privilege to attend a workshop and be trained as an instructor on the Trixter X bike. 
Now, those of you that know me know how much I love to teach indoor cycle. Well, let me tell you, the X bike and the workouts that come along with the training are awesome. It has been a long time since I had such a great workout cycling indoors and I absolutely LOVED working out on the X bike. My quads were on fire and I was dripping with sweat after 30 minutes. If you are a little crazy like me you just love it when you get off totally spent.
Okay, so what I find so unique and different about the X bike is the fact the workout is much more engaging. The X bike is different from other bikes on the market in several ways. First, the X bike does not have a fixed fly wheel. It is set up like a normal bike and the gear shifter adds resistance. Let’s just say you can’t cheat on this bike and after 30 minutes your quads are on fire. Another great aspect that differentiates this bike from others is the fact the handle bars moved from left to right and allow you to engage your core and upper body. The finally aspect is the programming is really unique.
Now, not only is the workout more engaging but the programming is unique. There are three levels starting with the 30 minute X program and working up to the hour long XXX advanced program. I can tell you after experiencing all three programs that each one is unique, different and challenging, which gives beginners to advanced cyclists a great workout.
The final thing that I loved so much about the Trixter X bike is the VRX biking program. If you are a club owner or fitness program director you have got to check this out. The VRX biking is like a virtual ride outdoors. Not only is it a unique and something that differentiates your club and group exercise programming, but it serves another purpose as well. Instead of seeing your cycle room sit empty and only used when you have a class the VRX biking allows you to have the virtual trainer taking members through a routine whenever you want to have the video running. This helps maximum revenue and expense per square foot. Also, as you well know, more and more of the virtual fitness training is where the industry is moving and the VRX biking is a great way to integrate that into your club.
So in conclusion, all I can say is you have to at least try the X bike and see for yourself what I am talking about. If you are an owner or fitness manager and want to learn more about the Trixter bikes feel free to contact me or an independent dealer for more info.
To your success,
Coach Dave
The programming
Google Places Is King when it comes to Local Online Search
Are you still doing the same old traditional advertising and marketing? Sure, I still believe you need to use several differnet mediums to connect to your target market but I am about to tell you a new way that is going to change how you market to your clients. Have you heard of Google Places? I know most of you have heard of Google, but Google Places is still unknown to most businesses. Most of us realize that about 80% of our business comes from a radius of 7 miles, which means local search is king. You see, Google realized that as well and they went out and created 50 million listings that range from all sorts of businesses. Have you claimed yours yet? My guess is probably not because as of this writing my research concludes that only 2% of U.S. listings have been claimed.
Now what exactly is Google Places and why should you care? Well, let’s answer the first question about what is Google Places. Google Places essentially is a local search engine run by Google. For instance, let’s say you were looking for a gym in Dallas TX and you go to Google and type in the search box “Gyms in Dallas TX.” Google then realizes that you are doing a local search and based on your current zip code that they have on file for you, Google then displays results for gyms in the Dallas area that are listed. You may have recognized this by the little tear drop and letter associated with the exact spot on the map. Now, I know what your thinking, “Okay, but so what, nothing too spectacular there.” Well ,it gets better I promise, which now leads me to why you should care.
Google Places is King and here is why you should care:
- Place search results will automatically start showing when google predicts you searching for local
- More information than typical organic results
- Sometimes have pictures or videos
- They show reviews
- Linked to directions and maps
- In many cases the search results are above organic rankings
- Maps drive sales
- Maps are the new “Yellow Pages”
- Maps are mobile
- To be effective in the future you will need to fuse mobile and search
And that is just the start of local search and Google Places. More and more people are using local search and social media to decide where they want to spend there dollars. Where else could you go and find reviews, pictures, and videos. Sure, you can have a website but people will need to know to typ in your URL or maybe you will be lucky to be on the first page of search, however, if you are listed in Google Places you show up regardless.
Now this is just the start like I said there is much more to be discussed and I plan on doing so in future posts. So, what are you waiting for, go claim your Google Places listing and start using local search to drive your business.
If you want to learn more how I can help you with your local search you can contact me here or sign up for my services where I can do it for you.
To your success,
Coach Dave
Do you devalue your services?
I am always amazed at how many fitness clubs and personal trainers follow the herd. Out of the hundreds of clubs I have visited over the years maybe only a handful of clubs do not sell packages for their services (i.e personal training). When I ask owners or managers why they sell packages the response I always seem to get is, “well that is what such and such club does, so we have to offer that.” Let me ask you this, “do doctors offer packages for seeing them multiple times?” No, and you shouldn’t either. I just read an article on Club Industry’s web site that talks about consumers ready to spend more in 2011. Go read it when you have a chance and realize this, if you provide a service that people value then you should charge what you think it is worth and that will lead me to my final point today.
I want to leave you today asking yourself this question, “why is 10 sessions worth $50, but one session is worth $65?” Are you providing the same value during each service? Does over ten sessions the time you spent learning Anatomy and Physiology diminish? No, and that is why you need to stop following the herd and devaluing your services. If you don’t have the ability to set your rates I understand but if you do, then you should feel confident in what you are charging and stick to it. You service is worth what you believe it is worth. If you don’t have that confidence you will struggle long term in the fitness business.
For more info on sales and how to charge what you are worht check out my book www.anatomyofsales.com or join my coaching program here.
To your success,
Coach Dave
Dave McGarry’s Goals for 2011 Part II
Okay, the other day I talked about the process I use for setting my goals, so today to wrap things up I am going to be revealing my 2011 goals to you.
Here are my top ten goals for 2011 (in no particular order)
1.) Help 500 working and busy moms lose weight and create a healthy lifestyle through my Working Mom Workouts training program.
2.) Help 100 personal trainers get 100 clients into their business through my coaching program.
3.) Read 2 books a month (24 total) for the year.
4.) Train, fundraise, and complete the Dallas MS 150.
5.) Take several trips with my family.
6.) Create a Master Mind group of 10 like minded people that focuses on building passive income streams.
7.) Strengthen and create 4 relationships with previous friends and new ones.
8.) Spend 10 minutes in the morning and 10 minutes in the evening preparing and reflecting on what I need to accomplish.
9.) Create a new service that is geared around creating and building blogs for Fitness Professionals
10.) Continue to grow in my spirituality and become more involved in my church.
These are my top ten goals for the year. As you might notice if I was to label each one with the symbols that I described in the first part of the series, you will see I am pretty heavily skewed towards business goals. I recognize that and if I was to included all 32 goals I set for myself you will see I have a better overall balance. Balance is what you should strive for but in some cases, depending on where you are in life, your goals might be dominate in one or two areas. That is okay, but make sure you realize the imbalance and strive to focus on all 8 areas that I initially described.
To your success,
Coach Dave