Category Archives: Business development

Are You Making This Mistake With Your Small Business?

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Okay, I am a little ashamed to admit this but I made one of the biggest mistakes that most small business owners make. The thing that bugs me even more about making this mistake is that in business school this is taught almost day one and I still did it. Well, lucky for me I decided to start working with a business coach to help me through some of the struggles I am facing with my business. More on that later, but have I got your curiosity to see if you are making that mistake in your small business? Alright, I won’t keep you waiting any longer. The biggest mistake most small business owners make is that when it comes to figuring out their Break Even Analysis they forget to include into the fixed costs section a line item that has the owner’s salary!

Yes, you heard me correct. Most small business owners when starting out figure that as long as they calcualte and cover all the fixed costs, which typically include things like rent, operations, marketing, employee payroll, etc. that the business can survive and they are making it. Well, after going back and seeing that for the past year all my calculations have been based entirely on just having enough members of my Working Mom Workouts site to cover all the fixed costs minus a salary for me has made me realize that my entire marketing and advertising strategy needs to change. Once I added in a monthly salary for me the number of clients I ned to have paying me a monthly subscription has gone up 2-3x of what I originally projected. So, let me ask you again, “Are you making this mistake in your small business?” If so, don’t beat yourself up over it, in a follow up post to this one I am going to show you how easy it is to calculate your Break Even Analysis with your salary in it, so that you have a true picture of what it takes to have a successful business!

To your success,
Coach Dave

Have you heard of Facebook Webinars?

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I know most of you at some point in the last few months have either been on a webinar or has had someone invite you to a webinar. Also, you have probably heard all the buzz about automated webinars. Now, I have to admit I have been struggling with what webinar system I want to use to promote my www.workingmomworkouts.com , until now.

As most of you who own or run your own business it is not uncommon to be working on Saturday or Sunday. Well, my wife and the kids were out shopping and doing the girly stuff, so I decided to sit down at the computer and read through some emails. I think probably one of the best decisions I have made in a long time and here is why.I follow quite a few internet marketing “gurus” but as of lately I have been real selective on who’s email I actually open up and read. Well, one of the guys who I am following is, Keith Baxter of Affiliate Radio. I am so glad I did because I have now decided on which webinar system I am going to use to promote my products.

Listen, I can not do it justice by writing about it. You need to take the next 30 minutes and turn everything off and go watch it. Here is the link . If you are serious about taking your business to another level and webinars are not part of your marketing strategy, you are going to be losing a lot of money! Plus, when you see how this webinar uses facebook to promote your products or services you are going to flip out! Go check it out NOW!

 

Let me know what you think when it is over!

Coach Dave

Resale Rights With Six Streams Of Income (first 50 get DEEP discount)

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Hey, coach Dave here!

Do you ever pull out your yearbook and stroll down memory lane? You know the drill – you take a look at pictures of what you used to look like. You remember certain things you did that still bring a smile to your face. Maybe you recall a few things that cause you to cringe.

I heard from one of my marketing mentors today and he talked about dusting off his 2001 internet marketing yearbook to take a look. Yes, that’s completely figurative – there wasn’t an actual publication. But, figuratively speaking he dusted it off and strolled down memory lane.

He saw my very first “resale rights” product – Ezine Ad Profits. Sold it for $9.97. It was one of the first such IM products available…came with master resale rights. He sold a gazillion copies and recalled fond memories of those early days.

Fast forward to today and he was thinking about what life has been like during those ten years since. He had a “reunion” of sorts. And as he was thinking about it, he jotted down some notes about resale rights that he originally observed over a decade ago.

They are as fresh and relevant today as ever…

1. MASS appeal.

The best resale rights products have a MASS appeal. That is, they are wanted by a very large audience so you can really see a lot of sales with a minimal amount of effort in finding customers.

2. MULTIPLE streams.

Even back in 2001 he recognized that it’s important to get multiple orders from one set of resale rights content. The age old marketing mantra is this: “It’s easier to get an existing customer to buy more from you than it is to find new customers”.

3. MADE to go.

It’s gotta be easy to setup and start getting sales. Everything should be furnished: ready-made content, sales page, marketing materials, etc. It should be ready to get sales on the same day it is ordered.

Obviously these are in addition to “quality”. Rock solid content is absolutely required or all bets are off.

Over the years Jimmy D. Brown has tried to make sure his resale rights products live up to these criteria. That’s why they are some of the most popular items in all of Internet Marketing. Whenever there is a limit, they sell out fast. And people make favorable comments over and over and over – both privately to him and publicly online.

That said, he has now released one of his best resale rights offers ever.

He has made resale rights available to ALL SIX of his 31-Day Work From Home Guides!

You can sell them individually for $30 each (that’s what he sell them for) or bundle them together in a package for $97-$147 a set. He’s got salesletters ready to go for both options that you can begin using immediately. Plus there’s a huge marketing package full of presell content and ads.

You can read all about everything at:
http://imstitute.com/go.php?offer=texasdmcg&pid=18

WARNING: There is a DEEP discount for the first 50 who order, so go take a look now before the special pricing sells out. Once the first 50 are sold, the price WILL increase as it has on every other offer he’s made in the past.

This is a unique opportunity to get six different “in-demand” guides that you can sell and keep 100% of every order. These are “ready to go” and are extremely popular as the “work from home” marketplace continues to grow in leaps and bounds.

Take a look and get your license now at:
http://imstitute.com/go.php?offer=texasdmcg&pid=18

Best regards,
Coach Dave

What is a QR Code

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Okay, I have been getting a lot of emails asking me about QR Codes and how can I get one. Well, back in January of this year I wrote about a feature Google is promoting called “Google Places.” In that post, which you can read about what Google is doing with it I had briefly talked about QR codes. QR codes are still unknown to most people but they are showing up a lot more all over the place. I mean just the other day I received some advertisement in the mail that had a QR code at the bottom. Also, my new business card for Working Mom Workouts I put a QR code on the back because my business is all online and I need people to go to my website. If you have any type of business you need one and here is why!

1.) Direct people to your website as I explained with the use of my card
2.) Create promotional messages
3.) Create discounts that your customers can scan the code and be taken to
4.) Capture new leads

Those are just a few examples of how to use the QR code. What I want to do next is to show you how easy it is to create one in a short video.