Category Archives: Business development

Do Style Points Matter?

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As most of you know by now I am a huge Gator football fan, and last week the Gators just barely beat the Arkansas Razorbacks. Now, when I say barely, I mean the game could have gone either way, but fortunately for the Gators they pulled off the victory. With the victory being so ugly everyone is talking about how Florida is not really good and they are just barely winning their games. Of course, this drives me crazy because regardless if they won in style they still won the game. I am sorry, but a W in the win column is still a W!

Alright, you may be asking what does this have to do with me being a personal trainer or fitness professional. Everything! I know too many personal trainers that try to get flashy and fancy with prospects and clients. Because of this behavior I see all too often personal trainers either lose the sale or lose the client. Remember, when it comes to closing a sale or keeping a personal training client for a long time you have to understand that the way to win is by being consistent and determined to do your best. If you stick to the fundamentals of solid training and showing the client that you have their best interest in mind then you will win 9 out of 10 times. So, the next time someone says, “well you did not win with style.” You tell them I still won!

Are You Managing the Game?

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Last weekend the Florida Gators beat LSU in what most people are calling an ugly win for the University of Florida. According to most of the pundits and my friends the game was boring to watch and the common phrase I heard was all Florida di was manage the game. Here is the point I want to make, regardless of how exciting or flashy the Gators were on Sat night they won the game and in the end accomplished their goal. As for managing the game that is the key to success in business and life. Reflecting back on my life and career I would have to say that I have  “managed the game” because the success I have had has come from being conservative with calculated risk. I am no flashy celebrity trainer like Bob and Gillian from the “Biggest Loser” but I am a disciplined hard worker that has managed to be successful in business in life. Okay, so here is what you need to do to manage your “game” or carreer as a fitness professional. 

I. Understand that your life and career is a journey, not a race! Steady, daily improvement will add up to numerous success stories and accomplishments throughout your career

II. Continue learning! I have said this so many times I am beating it to death but in order to manage the game properly you need to keep improving your skills and learning new ones. Times are changing and you need to be poised to capitalize on new technologies and new information. 

III. Build trust! If you are going to be a leader or person off influence, which every fitness professional is, then you need to have those people that follow you have trust in what you say and do!

IV. Learn to adapt! You need to be like a chameleon. Adapt to your current surroundings. If the economy is sagging you need to figure out how to adapt to lower consumer spending. Learning to adapt to your surroundings is one of the biggest keys to managing your career.

 

These four tips are just a few ways that you can manage your career and life. Remember, there will be times that day to day activities seem boring but the steady, conservative, calculated risk approach will get you the success you deserve and want. On a final note, I can tell you that if the Florida Gators win the rest of their games by being boring and “managing the game” I know that I will be extremely happy Gator fan with another National Championship to our trophy case.

Your guide on how to be a successful personal trainer

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How Do I Become a Successful Personal Trainer?

If there’s one question that is the foundation for this blog it’s this one and since 2008 I’ve been writing post after post on the topic – to the point where it’s difficult for a new reader to find a place to start.

The following list of links are my suggestions on key posts on the topic of becoming a successful personal trainer from my blog archives. I hope you find them to be useful.

A Personal Guide to Become a Successful Trainer

The Answer to the Million Dollar Question  

– I am always asked the question of “How do I get more personal training clients? In this post I answer that question for you in this post.

It’s Not the Recession It’s You

– From time to time I have a few rants and I thought I would share this one with you. Read it for yourself and let me know your thoughts. 

Do You Really Want To Be a Personal Trainer?

– In this post I pose a simple question but the answer isn’t all that easy. Sometimes people think they are cut out to be a personal trainer and the truth be told they are not. I lay out the questions you need to answer to really know if personal training is right for you. 

Create Your Own Luck

– I have never believed in luck and I talk about what you need to do to be successful in personal training and life. 

The Fastest Way To a Six Figure Income

If it is your goal to make a six figure income through personal training then this post is a must read.

 

These posts are intended to serve as a guide towards your success as a personal trainer. They are not going to answer all your questions but will help you on your quest.

 

Coach Dave

Are you in Control of your Destiny?

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From time to time I get some really good emails from a bunch of different sources and when I do I want to share them with you. Read this email from Steve Straus. It is insightful when thinking about risk. 

 

.S T E V E ‘ S….3  –  M I N U T E….C O A C H I N G 
Steve Straus – Coach  Subscribers: 1500+  Readers: 3000+  16SEP09 
__________________________________________________________ 

Today’s Topic – PRINCIPLE: Risk 
    (Principles are basic truths that, when applied, 
    cause success to come to you easier and quicker.) 

New research on the topic of risk has surfaced some 
intriguing insights, namely that we have risk and control 
intertwined. 

If you feel in control of a situation, you will take on a 
greater amount of risk than if you feel you are not in 
control. 

For instance, consider a skydiver. He or she clearly 
assumes a level of risk by jumping out of an airplane. 
That risk to life-and-limb is much greater than they 
have as a passenger in a modern commercial airliner 
in regular service, but they may be terrified to fly! 

The difference? In the skydiving activity they are (or 
at least believe they are) in full control of their destiny. 
As a passenger in the airliner they have given up all 
control to a stranger in the cockpit. 

Another example — an entrepreneur may have a higher 
risk of financial security than a corporate employee, 
but having greater personal control of their destiny 
may trump the “safety” of the corporate job. 

When you notice potential risk also notice possible 
control. Having a greater sense of control may let 
you take on much greater risk. 

Coaching Point: Do you control your destiny? Does it 
feel risky? 

YOU ARE FREE TO FORWARD THIS. And Thanks! 
Copyright 2009 Steve Straus. All rights reserved. 
++++++++++++++++++++++++++++++++++++++++++++++++ 
To subscribe or unsubscribe, click here 
www.StrausUSA.com/subscribe.htm then enter your email address.

Happy New Year!

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Happy New Year! No, I am not crazy. Let me explain. Ever since I started in the fitness industry some 14 years ago I always thought Sept 1st seemed a little different. What I mean is typically Labor Day weekend falls right about now and once the holiday is over you get a ton of people into the gym. I am not exactly sure why but I can bet you that most people took the summer off and now after several months of laying around they are ready to get moving. With all this new motivation it tends to be just like the New Year in terms of people setting goals and getting back into shape. The question I have for you is what have you done to prepare for this new wave of prospects back into the gym? Have you looked at your goals you set at the beginning of the year? ( You did set and write down your goals, right?) If you have not reached the financial goals you set back in January you have 4 months to reach them and don’t forget you have several holidays that will get in your way. The main point I want you to take away from this post today is that you can bet on the fact people are motivated to start personal training again and you need to also look at the goals you set for yourself back on one of those cold January days.