What it takes to be Customer Driven by Tony Alessandra http://tinyurl.com/ner2ku. I came across Tony’s principles awhile ago and have used them ever since. The Platinum Rule, which is his book on how to determine the four different personalities a person may possess is a must read. In the book you find out if a person is a socializer, relater, director. or thinker. Using this you can tailor your actions to meet the dominant personality style your client possess. By understanding the dominant style of personality you will be able to meet the needs of the client more easily and establish a relationship that will bring a win-win for everyone. Go check it out and apply this to all of your personal training clients!

Coach Dave