Monthly Archives: February 2012

Niche Marketing: How to Profit from it Part II

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This post is the continuation from the previous post on “Niche Marketing: How to profit from it.” you may recall in the previous post I talked about my story and how I came to be where I am today but the main point I really want to drive home to you is that I was not born an entrepreneur and as I explained most of my life I never thought about owning my own business or leaving a legacy behind. So, for those of you who say, “well I don’t know where to begin or I am not sure I have what it takes to be an entrepreneur,” then look at my story and realize you just might have an opportunity staring you in the face and telling you to go for it.

Okay, so let’s move forward with part II of Niche Marketing.

 

What is Niche Marketing?

If you ask a dozen marketers you will probably get a few different answers, but the one I gravitate towards is, niche marketing is a focused, targetable portion of a market that you try to sell goods to.

For example, one of the most recent and best niche marketing products to hit the market was done by Toyota. Toyota knew that there was a percentage of car drivers who were environmentally conscience and wanted a car that could go long distances without consuming a lot of gas. These individuals cared less about what the car looked like or how fast it went but was more concerned about the environment. Toyota exploited this market and built a car that these individuals would pay more money for and also be put on a waiting list to get one. No other major car company at the time went after this highly focused and targeted group leaving the opportunity for Toyota to capitalize. There are many more examples of niche marketing but the Toyota example is a real good one to study. Although Toyota had success many companies do not but here is a list of positives and negatives to niche marketing.

Positives and Negatives to Niche Marketing

Positives:

  • Profitable – As I just mentioned Toyota was rewarded handily for their entry into the environmentally friendly conscience consumer, which helped their bottom line and profits for the entire company.
  • Hungry – If you find a market that is dying for their need to be filled you have ventured into what I call a “Hungry” market. Finding a hungry market is key to successful niche marketing.
  • Loyal – Most of the time if you find a highly focused and hungry market these individuals become raving fans and are very loyal to you. That is if your product and service are good!

Negatives:

  • Too small of market – Sometimes you might find a niche that is too small to offset costs associated with bringing a product or service to market.
  • Untapped for a reason – A big mistake that marketers make sometimes is that they think they find a niche market that is untapped but the market is untapped for a reason.
  • Crowded – Sometimes if a market is hungry and there is a lot of competition that can lead to an over crowded market and lots of competition.

Most effective Marketing Strategies

Now there are many different marketing strategies you can implement, but for the sake of this post and for my presentation to the YEA I am going to focus in on the ones that have been effective for me and my business.

When I first started my online business I thought it was going to be as easy as building a website and having hundreds if not thousands of people come to it. Unfortunately, I was way wrong and the sad part is I should have known better. Having a product or service is one thing but getting be to know about it comes down to marketing. After some work with my business coach I implemented the following strategies to help sell my product:

  • Email News Letter – One of the best ways for me to deliver information and build a trust with potential clients came from my online newsletter. I created an option for subscribers to join my list and every week I would send them an e-newsletter with tips, suggestions, and personal stories. By providing them solid and valuable information I helped build credibility and trust before I even pitched them something.
  • Blog – I am sure you have all heard about blogs and what they can do for a business and this is the very first thing I started when I began my marketing. Several of my articles where picked up by the search engines and brought traffic to my site, which then allowed me to establish the relationship
  • Facebook Ads – Facebook Ads really was one of the best strategies I implemented. As a marketer the ability to dial into a selective target market, which is what Facebook let’s you do is priceless. At one time over 50% of my traffic came from Facebook Ads
  • Facebook Fan Page I created a Facebook Fan Page for my site Working Mom Workouts , which also allowed me to build a tribe of fans that I could build a relationship with before I tried to sell them anything.
  • Mommy Bloggers – I reached out to a particular group of moms who blog and are well connected in the “mommy circle”. What I did was I provided them a sample of my product and in return I asked them to blog about it to their followers. Nothing more powerful then to get a good review from a person who has influence over a lot of your target market.
  • Google Adwords  When I first started using Google Adwords I lost money and was not very successful but after taking a course I learned how to lower my cost per click and also write better headlines to get clicks to my site. Another great strategy that paid off.

Those strategies were just several that I tried but they were also my most effective. The key to any good marketing plan is to test, measure, and track your ads or strategies to see if they are working. Keep the ones that work and ditch the ones that don’t. Simple as that!

Well, with that I will end my talk on Niche Marketing and I hope you learned something that you can take along in your entrepreneurial journey!

Imagine you, a successful online marketer

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Dear online marketer enthusiast,

You know what it’s like…

Seems like every time you turn around there’s another product promising that you’ll make millions online with a push of a button. Your excitement goes through the roof. You think that this time you finally found the solution to your creating an online business problems.

But then…

Disappointment. Frustration.

Feeling that eerie sense of déjà vu because you’ve been here before.

Weeks, maybe months are lost. And yet you still haven’t made money online. You still are working for the man and stuck in that same boring old job. And sometimes you don’t think you’ll ever get to have the flexibility and financial freedom that you so desire to have.

Worse yet, you look around and it seems like you’re the only one who can’t make money online.

You start thinking it’s you (it’s NOT).

You start wondering what those other guys have that you don’t. You start wondering what their secrets are.

Sound familiar?

Well if so, you’re about to discover some marvelous news…

Introducing The Internet Copy System – your surefire solution to building an online internet empire!

I know, that’s a pretty bold claim. But I can make that kind of bold claim because I know The Internet Copy System works. I’ve used it to create my own online business. Countless others have used it to make money online as well. And that’s why I know it will work for you too.

Need proof? Just take a look at what you’ll learn when you download your copy of The Internet Copy System today…

* You’ll discover a neat little trick that helps you create a highly sought after information product every time!

* You’ll learn a bizarre yet effective way to traffic to your website!

* What do the so called “Internet Marketing Gurus” know that you don’t? You’ll find out!

* You’ll learn how a highly educated professional who got fired from his job finally started to make money online – and how you can too!

* You’ll get a neat tool that will actually get you that first check in hand from selling online!

* You’ll find out how to have other people do the selling for you – you won’t want to miss it!

… And much, much more. By the time you finish reading this exciting online business creation system, you’ll know exactly how to build your own Internet empire business!

I know you’re excited. I know you want to start making money online. But you’re probably still wondering if it really works.

I know it will. But you don’t have to take my word for it. And you don’t even have to say “yes” today. Instead, all you have to do is say “maybe,” and I’ll let you download the guide right now… risk free.

That’s because The Internet Copy System is backed by a rock-solid 60 day guarantee. If you’re unsatisfied for ANY reason – if you don’t absolutely agree that this is the best way to build an online business – then just say the word and I’ll refund every penny.

I can’t be any more fair than that.

And that’s why there’s just one thing left for you to do: Click here to get started.

Dave McGarry

P.S. Click here now, because you’re going to love the flexibility and freedom of having an online business brings to you – and you might even be surprised at just how easy it is.

 

Niche Marketing: How to profit from it Part I

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I thought in preparation for my upcoming to talk to the Frisco YEA (Young Entrepreneurs Academy) I would go ahead and write out my presentation here on the blog for practice but also to share with everyone else who is interested in making money from Niche Marketing.

The title of my presentation is going to be “Riches in Niches.” The reason I have chosen that title is because if you were to study almost every successful company you will have seen that in their beginnings they focused in on a specific niche and once they conquered that niche they grew and moved on. Don’t worry I will explain more later but let me start off by telling you a little bit about me.

My Story

Well I wish I could stand up here and have some great story about how when I was 12 I started a baseball trading company out of my room or how I started College and dropped out to start up a high tech software company from my parent’s garage but unfortunately that is not the case. Actually I took a different route. Starting a business was the last thing on my mind when I was growing up. I was concerned with only two things: One, playing sports and two, hanging out with my friends. The only real business or entrepreneurial thoughts I had was how was I going to have money to pay for my car insurance and going out money.

Now, what was also engrained in my head was that college was not a choice but a necessity. You see, I had three siblings and none of them including my parents went to college, so from an early age my mom put it in my head that I was going to be the first one in the family to get a college degree.

So after high school off I went to the University of Florida to study sports medicine. I wanted to be an athletic trainer or physical therapist after graduating. That was not in the cards or should I say not in the grades. Now, I did not do bad in school I just focused more on hanging out with my friends and going to Gator football games then studying enough to get the grades I needed to make it into PT school.

Okay, so after I graduated I did an internship with the Cooper Aerobics Center in Dallas and met several personal trainers who were making some really good money training members of the club. Also, I saw that they had a lot of flexibility with creating their schedule and they dictated how much they made by the amount of hours they wanted to train. Those two things really appealed to me, so that is what I pursued right out of school.

Now, I am from Florida so I went back home to Orlando and worked for a guy who owned his own private PT studio. It was at this point after graduating from school that I started to get the bug for learning and business. So fast forward a little and as you can see in the picture that is my wife who at the time was living in Dallas and wanted me to move out there.

So, I packed up my stuff in my car and drove out there. I started a job as PT at a club in Dallas called the Premier Club. It was located right by SMU and Highland park. One of the best moves I ever made because my clients were successful business men and at the time the economy was booming and people were creating internet companies and selling them for a lot of money. Mark Cuban was working out there and I got to see him sell his company and become the billionaire he is today. Hanging around all these successful guys got me to thinking about creating my own success story but I felt I needed some business background, which led me to pursue an MBA from UTD.

After I graduated from UTD with my MBA a friend of mine asked me to come help start up the brand new Cooper Aerobics Center at Craig Ranch. I jumped on the opportunity because at the time the economy was doing great and this gave me a chance to work with a start up with any of my capital at risk. Well, let’s fast forward agin and five years after I had built a thriving personal training department the housing bubble burst and the club suffered. I won’t bore you with details but the project turned south and the bank and investors wanted a change at the top! That left me and the other managers out.

For the first time in my life I was unemployed and not sure what I was going to do, but after soul searching and talking it over with my wife I decided it was time I bring out that entrepreneurial spirit in me and since then I have not looked back.

I currently run two businesses. The first one is an information marketing company where I sell products to different niches, like my Working Mom Workouts site which is  membership site that provides weekly fitness workouts for moms. Also, I have written a book on how to profit form blogging where I target people who are looking to make passive income from their blog. The second company I run is a local internet marketing firm where I provide marketing services for small local businesses.

That is my story which now leads me into the discussion of Niche Marketing and will be part II in this blog series.

 

How To Make A Fortune From Someone Else’s Product Launch Without Being An Affiliate Or Promoting Their Offer

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……………………………

I’m an observer. I watch marketers and how they work.
I look at how people respond to marketing. And I’ve
discovered something interesting over the years that I
want to share with you as it relates to building your
internet business.

Hot topics and trends come along regularly. There’s always
a new “in” thing making an appearance on the radar screen.
And whenever there’s a new rage, there will be marketers
who jump on the bandwagon.

That can pay off big for YOU if you’re smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it.
Consumers tell their stories. Discussions take place. Hype
builds. Sometimes controversy breaks out. An education
process unfolds.

Through it all … DEMAND increases.

Now, here’s where you come along.

You piggyback on the popularity of the latest big hit by
creating a small report on the topic. You get the benefit of
other marketers creating hungry leads for your offer without
them even knowing it.

Let me give you an example –

>>>EXAMPLE<<<

When John Reese released Traffic Secrets several years ago it was a huge success.

He sold over a million dollars worth of product in one twenty-four
hours. However, at a $997.00 asking price, it was out of reach
for many consumers.

But…

What if YOU had decided to write a 15 page small report entitled,
“Free Traffic Secrets” and offered it for $20 … do you think
you would have had any takers? Of course!

Why? Because every marketer on the planet was talking about
the need for web site traffic so they could build interest in
John’s course. They were creating hungry leads for your offer
without them even knowing it.

All of these marketers expertly and persuasively pointed out
the necessity, benefits and usages of getting web site traffic.
They, in essence, would have created demand for the TOPIC of your
small report.

1. Many of those that couldn’t afford John’s high-ticket product
would likely buy your small report because the end result of
getting site traffic was something they had been told repeatedly
they needed!

2. Many of those who could afford John’s high-ticket product would
also likely buy your small report because of the same reason AND
they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails
today announcing a new co-registration product that everyone’s talking
about.

I could spend a few hours this evening writing a small report on
the same topic and sell it like crazy tomorrow because of everything
that’s being said about the subject today.

So, what’s the lesson for you to learn here –

**The surest way to create a hot-selling small report is to
pick a topic related to that which everyone is talking about.***

You know, it doesn’t matter what “market” you’re in, chances are you see
the same kinds of outbreaks that I see in “internet marketing” circles …

* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends

The list could go on and on, right?

It shouldn’t come as a big surprise that you need to monitor what’s going
on around you, specifically looking for the latest topic everyone’s talking
about.

You can do this by regularly browsing 4 trend and event “hot spots”…

1. Active Forums. Find at least one ACTIVE forum related to your market and
regularly visit it to look for ideas. Keyword here is “active”. The ideal
forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com’s news center at http://news.google.com.
You should also look for a news feed or site that is specific to your field
of interest. For example: I regulary visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory,
focusing specifically on the NEWEST articles posted and the TOP RECENT articles
read. I regularly check http://goarticles.com.

Competitor’s Lists. You’ll also want to “spy” on what your competition is doing
by joining their lists. When a major competitor begins highlighting certain
topics in their content (I.E. “articles”) and / or releases or promotes a specific
product, it’s a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

And if you’d like to learn how to do this quickly and easily, check
out The Copy System. Not only will you learn how to create these
small reports very quickly, you’ll also learn how to build a list of
eager beaver subscribers to buy them and generate traffic to your site
to buy them.

Read all about it at The Internet Copy System 

3 Simple Ways to Profit From Your Blog

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If you have a blog and want to make some money and profit with it then here is 3 simple ways to profit from your blog!

Establish Yourself as an Expert

I am sure you have heard that by writing a book you almost instantly position yourself as an expert. Well, the same is true with a blog because no matter what you’re selling or what business your business model is, a blog can help you achieve more because it helps establish you as an expert.

As I mentioned earlier whereas people use to publish books to showcase their expertise, now most anyone can publish a blog. And once that blog becomes popular, the blogger’s status is further elevated in the niche.

And that is NOT all.

The more good content you pst, the more your readers start to trust you…and that indirectly leads to more sales.

Plus if you allow your readers to interact with you(by allowing comments), that further strengthens your bond with them. End result? A more profitable blog.

Get Publicity Opportunities

Some people use blogs to raise their status in a niche. And some people use this elevated status as a springboard to more opportunities, such as free publicity and book deals.

Example: The big book publishers like to see when one of their newly signed authors has a platform. By platform I mean a waiting audience. A blog is one such platform. If you build a popular blog and then go after a book deal, you can bet the publishers will take note.

 Promote Affiliate Offers

The third and final way to make money from your blog is to promote affiliate offers. What do I mean by affiliate offers. Well, there are lots of products being sold online and people who own those products are willing to pay a commission to you if you sell it to your faithful followers. One of the biggest affiliates out there is Amazon. Back in the early days that is how Amazon built a huge business by having other people sell the product on their site or to their list of followers while paying a small commission on each sale.

So how do you go about finding and promoting an affiliate product?

Complete these steps to get started:

  1. Choose a hungry niche
  2. Select a profitable, in demand product to sell to that niche.
  3. Set up a blog and start creating content that caters to the niche.
  4. Promote your affiliate product on your blog (sometimes even directly in your posts) and start making money.
  5. Drive targeted, cash in hand prospects to your blog…and cash in!

**One mistake to not make and that is do not promote crap…meaning make sure you believe in the product and use it yourself! Surefire way to lose credibility!**

Those are just three simple ways to to profit from your blog. If you would like to learn more you can check out my “31 Day Guide to Blogging for Profits.”